Praktiker Hellas Trading Co SA in Retailing (Greece)

February 2015 | 3 pages | ID: PA970A95E20EN
Euromonitor International Ltd

Abstracts

Praktiker Hellas was acquired by Fairfax Financial Holdings in 2014. The new multinational owner aims to maintain its subsidiary’s lead in home improvement and gardening stores. Its main focus will continue to be on prices, whilst it will also maintain a spotlight on internet sales.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Praktiker Hellas Trading Co SA: Key Facts
Summary 2 Praktiker Hellas Trading Co SA: Operational Indicators
Internet Strategy
Summary 3 Praktiker Hellas Trading Co SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Praktiker Hellas Trading Co SA: Private Label Portfolio
Competitive Positioning
Summary 5 Praktiker Hellas Trading Co SA: Competitive Position 2014