Selling to Japan Online

June 2014 | 70 pages | ID: SB49EAF86EFEN
JapanConsuming

Abstracts

Japan is one of the top 3 consumer markets in the world, yet many consumer goods companies steer clear because it seems so forbidding.

JapanConsuming’s new report, Selling to Japan Online, shows you how to access this market with little effort, and yet still reach millions of consumers. The report identifies 7 routes to sell online to Japan, offering a route to market to suit all sizes of business and all budgets, from a one man business to listed companies. These routes include selling via Japanese e-commerce businesses that will sell your product direct to their customers without the need for you to export to Japan directly.

The report includes:

• Overview of what makes the Japanese market so worthwhile and background data
• Overview of the e-commerce market including market size, breakdown by category, trends, where the opportunities are for overseas brands
• Profiles on all the main players in Japanese e-commerce
• Comparison table on the different routes to market and the pros and cons of each
• Indepth review of the different routes to market, potential partners (including contact names in some cases), and sources of help
• Review of e-commerce marketing including list of social networking partners and marketing providers
• Thorough review of the legal and tax regulations linked to each route to market so you can quickly establish what you need to do

With Selling to Japan Online you will see the opportunities ahead of the competition, potential new customers, key partners, where to focus marketing, and clear concise step by step methods for tackling this key market.

Overviews of each format, covering background, ownership, operations, characteristics.

The report helps you to:

• Focus on the best targets that suit your brand
• Gain rapid understanding of the market
• Work out which method works best for your size of business and brand positioning
• Start selling to Japan within a few weeks

If you want to sell consumer products to Japanese consumers, whether with little effort and investment or by setting up a Japanese e-commerce business, Selling to Japan Online has all the intelligence and guides needed to get the job done.

What retail facilities are there and where?

Included are complete lists of every shopping centre and department store in each of the top 100 markets.

Explain the market and its huge potential to head offices, investors and clients using graphical summaries, rankings and analysis

Contents

WHY JAPAN?

WHY E-COMMERCE?

REPORT KEY FINDINGS

Seven Routes to Market in Japanese E-Commerce

SOME BACKGROUND DATA ABOUT JAPAN

Geography
Climate
Transport and Infrastructure
Demographic profile & trends
Japanese Economy and Global Role
Distribution system overview
Retailing

THE E-COMMERCE MARKET IN JAPAN

Market size and sales potential
e-commerce trends

E-COMMERCE KEY PLAYERS

Aeon Square
Amazon
Belluna
Buyma
Creema
DeNA
Dinos-Cecile
DoCLASSE
Fashion Co Lab
Felissimo
Jupiter Shop Channel
Laso
Locondo
Lumine
Magaseek
Nissen
NTT Docomo
Oak Lawn Marketing
Otto Japan
Parco City
Ponpare Mall
QVC
Rakuten
Scroll
Senshukai
Seven Net Shopping
Start Today
Stylife
Yahoo
Waja

HOW TO ACCESS THE MARKET

Seven Routes to Market in Japanese E-Commerce
  1. At a Minimum
  2. Low cost, high impact
  3. Higher cost, low effort, strong impact
  4. Higher cost, more effort , medium impact
  5. High impact, cost and effort depending
  6. Medium effort, medium impact, low cost
  7. Big Effort, High Cost, the biggest Impact

MARKETING

Marketing Providers

LEGAL, TAXES & REGULATIONS

Taxes
Intellectual Property
Import regulations
Specific E-Commerce Regulations

DOING BUSINESS IN JAPAN AND CONSUMER EXPECTATIONS

Tips on Selling to Japan
Commitment
Dealing with Japanese Business Culture
Negotiations
Japanese Consumer Expectations