Online Retail in Vietnam

September 2024 | 37 pages | ID: OF5AE8D9AF0EN
MarketLine

Abstracts

Online Retail in Vietnam

Summary

Online Retail in Vietnam industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
• The Vietnamese online retail sector recorded revenues of $9.2 billion in 2023, representing a compound annual growth rate (CAGR) of 18.1% between 2018 and 2023.
• The electrical & electronics retail segment accounted for the sector's largest proportion in 2023, with total revenues of $4.3 billion, equivalent to 47.4% of the sector's overall value.
• Rising consumer confidence is a key driver for the online retail sector, as it encourages consumers to spend more on a wide range of products that enhance their convenience and lifestyle. The General Statistics Office of Vietnam reports that consumer spending in Vietnam increased by 1.8% in 2023 from the previous year.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Vietnam
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Vietnam
• Leading company profiles reveal details of key online retail market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Vietnam online retail market with five year forecasts

Reasons to Buy

• What was the size of the Vietnam online retail market by value in 2023?
• What will be the size of the Vietnam online retail market in 2028?
• What factors are affecting the strength of competition in the Vietnam online retail market?
• How has the market performed over the last five years?
• What are the main segments that make up Vietnam's online retail market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Who are the main challengers to the incumbents?
7.4. What are the recent developments in the market?

8 COMPANY PROFILES

8.1. Mobile World Investment Corp
8.2. Lazada Group
8.3. SenDo Technology Joint Stock Company

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Vietnam online retail sector value: $ million, 2018-23
Table 2: Vietnam online retail sector category segmentation: % share, by value, 2018-2023
Table 3: Vietnam online retail sector category segmentation: $ million, 2018-2023
Table 4: Vietnam online retail sector geography segmentation: $ million, 2023
Table 5: Vietnam online retail sector distribution: % share, by value, 2023
Table 6: Vietnam online retail sector value forecast: $ million, 2023-28
Table 7: Mobile World Investment Corp: key facts
Table 8: Mobile World Investment Corp: Annual Financial Ratios
Table 9: Mobile World Investment Corp: Key Employees
Table 10: Lazada Group: key facts
Table 11: Lazada Group: Key Employees
Table 12: SenDo Technology Joint Stock Company: key facts
Table 13: Vietnam size of population (million), 2019-23
Table 14: Vietnam real gdp (constant 2010 prices, $ billion), 2019-23
Table 15: Vietnam gdp (current prices, $ billion), 2019-23
Table 16: Vietnam inflation, 2019-23
Table 17: Vietnam consumer price index (absolute), 2019-23
Table 18: Vietnam exchange rate, 2018-23

List Of Figures

LIST OF FIGURES

Figure 1: Vietnam online retail sector value: $ million, 2018-23
Figure 2: Vietnam online retail sector category segmentation: $ million, 2018-2023
Figure 3: Vietnam online retail sector geography segmentation: % share, by value, 2023
Figure 4: Vietnam online retail sector distribution: % share, by value, 2023
Figure 5: Vietnam online retail sector value forecast: $ million, 2023-28
Figure 6: Forces driving competition in the online retail sector in Vietnam, 2023
Figure 7: Drivers of buyer power in the online retail sector in Vietnam, 2023
Figure 8: Drivers of supplier power in the online retail sector in Vietnam, 2023
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Vietnam, 2023
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Vietnam, 2023
Figure 11: Drivers of degree of rivalry in the online retail sector in Vietnam, 2023