Online Retail in Turkey
Online Retail in Turkey
Summary
Online Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Summary
Online Retail in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The online retail market is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
- The Turkish online retail sector recorded revenues of $17.3 billion in 2023, representing a compound annual growth rate (CAGR) of 22.9% between 2018 and 2023.
- The apparel retail segment accounted for the sector's largest proportion in 2023, with total revenues of $6.1 billion, equivalent to 35.4% of the sector's overall value.
- Rising consumer confidence is a key driver for the online retail sector, as it encourages consumers to spend more on a wide range of products that enhance their convenience and lifestyle. According to the Organisation for Economic Co-operation and Development (OECD), the consumer confidence index in Turkey reached 99.8 in May 2023, up from 96.2 in November 2022.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Turkey
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Turkey
- Leading company profiles reveal details of key online retail market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Turkey online retail market with five year forecasts by both value and volume
- What was the size of the Turkey online retail market by value in 2023?
- What will be the size of the Turkey online retail market in 2028?
- What factors are affecting the strength of competition in the Turkey online retail market?
- How has the market performed over the last five years?
- Who are the top competitors in Turkey's online retail market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the leading players follow?
8 COMPANY PROFILES
8.1. LC Waikiki Magazacilik Hizmetleri Ticaret AS
8.2. Vatan Bilgisayar San ve Tic AS
8.3. Akakce Bilgi Teknolojileri Sanayi ve Ticaret AS
8.4. D-Market Elektronik Hizmetler Tic AS
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Related MarketLine research
10.3. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the leading players follow?
8 COMPANY PROFILES
8.1. LC Waikiki Magazacilik Hizmetleri Ticaret AS
8.2. Vatan Bilgisayar San ve Tic AS
8.3. Akakce Bilgi Teknolojileri Sanayi ve Ticaret AS
8.4. D-Market Elektronik Hizmetler Tic AS
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Related MarketLine research
10.3. About MarketLine
LIST OF TABLES
Table 1: Turkey online retail sector value: $ million, 2018-23
Table 2: Turkey online retail sector category segmentation: % share, by value, 2018-2023
Table 3: Turkey online retail sector category segmentation: $ million, 2018-2023
Table 4: Turkey online retail sector geography segmentation: $ million, 2023
Table 5: Turkey online retail sector distribution: % share, by value, 2023
Table 6: Turkey online retail sector value forecast: $ million, 2023-28
Table 7: LC Waikiki Magazacilik Hizmetleri Ticaret AS: key facts
Table 8: LC Waikiki Magazacilik Hizmetleri Ticaret AS: Key Employees
Table 9: Vatan Bilgisayar San ve Tic AS: key facts
Table 10: Vatan Bilgisayar San ve Tic AS: Key Employees
Table 11: Akakce Bilgi Teknolojileri Sanayi ve Ticaret AS: key facts
Table 12: D-Market Elektronik Hizmetler Tic AS: key facts
Table 13: D-Market Elektronik Hizmetler Tic AS: Annual Financial Ratios
Table 14: D-Market Elektronik Hizmetler Tic AS: Key Employees
Table 15: Turkey size of population (million), 2019-23
Table 16: Turkey real gdp (constant 2010 prices, $ billion), 2019-23
Table 17: Turkey gdp (current prices, $ billion), 2019-23
Table 18: Turkey inflation, 2019-23
Table 19: Turkey consumer price index (absolute), 2019-23
Table 20: Turkey exchange rate, 2018-23
Table 1: Turkey online retail sector value: $ million, 2018-23
Table 2: Turkey online retail sector category segmentation: % share, by value, 2018-2023
Table 3: Turkey online retail sector category segmentation: $ million, 2018-2023
Table 4: Turkey online retail sector geography segmentation: $ million, 2023
Table 5: Turkey online retail sector distribution: % share, by value, 2023
Table 6: Turkey online retail sector value forecast: $ million, 2023-28
Table 7: LC Waikiki Magazacilik Hizmetleri Ticaret AS: key facts
Table 8: LC Waikiki Magazacilik Hizmetleri Ticaret AS: Key Employees
Table 9: Vatan Bilgisayar San ve Tic AS: key facts
Table 10: Vatan Bilgisayar San ve Tic AS: Key Employees
Table 11: Akakce Bilgi Teknolojileri Sanayi ve Ticaret AS: key facts
Table 12: D-Market Elektronik Hizmetler Tic AS: key facts
Table 13: D-Market Elektronik Hizmetler Tic AS: Annual Financial Ratios
Table 14: D-Market Elektronik Hizmetler Tic AS: Key Employees
Table 15: Turkey size of population (million), 2019-23
Table 16: Turkey real gdp (constant 2010 prices, $ billion), 2019-23
Table 17: Turkey gdp (current prices, $ billion), 2019-23
Table 18: Turkey inflation, 2019-23
Table 19: Turkey consumer price index (absolute), 2019-23
Table 20: Turkey exchange rate, 2018-23
LIST OF FIGURES
Figure 1: Turkey online retail sector value: $ million, 2018-23
Figure 2: Turkey online retail sector category segmentation: $ million, 2018-2023
Figure 3: Turkey online retail sector geography segmentation: % share, by value, 2023
Figure 4: Turkey online retail sector distribution: % share, by value, 2023
Figure 5: Turkey online retail sector value forecast: $ million, 2023-28
Figure 6: Forces driving competition in the online retail sector in Turkey, 2023
Figure 7: Drivers of buyer power in the online retail sector in Turkey, 2023
Figure 8: Drivers of supplier power in the online retail sector in Turkey, 2023
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Turkey, 2023
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Turkey, 2023
Figure 11: Drivers of degree of rivalry in the online retail sector in Turkey, 2023
Figure 1: Turkey online retail sector value: $ million, 2018-23
Figure 2: Turkey online retail sector category segmentation: $ million, 2018-2023
Figure 3: Turkey online retail sector geography segmentation: % share, by value, 2023
Figure 4: Turkey online retail sector distribution: % share, by value, 2023
Figure 5: Turkey online retail sector value forecast: $ million, 2023-28
Figure 6: Forces driving competition in the online retail sector in Turkey, 2023
Figure 7: Drivers of buyer power in the online retail sector in Turkey, 2023
Figure 8: Drivers of supplier power in the online retail sector in Turkey, 2023
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Turkey, 2023
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Turkey, 2023
Figure 11: Drivers of degree of rivalry in the online retail sector in Turkey, 2023
