Online Retail in Poland

October 2025 | 43 pages | ID: O17058A7E28EN
MarketLine

Abstracts

Summary

Online Retail in Poland industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The online retail sector is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
• The Polish online retail sector recorded revenues of $16.8 billion in 2024, representing a compound annual growth rate (CAGR) of 13.6% between 2019 and 2024.
• The electrical & electronics retail segment accounted for the sector's largest proportion in 2024, with total revenues of $6.5 billion, equivalent to 38.9% of the sector's overall value.
• Poland accounted for a 3.9% share of the European online retail sector in 2024.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Poland
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Poland
• Leading company profiles reveal details of key online retail market players? global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Poland online retail market with five year forecasts

Reasons to Buy

• What was the size of the Poland online retail market by value in 2024?
• What will be the size of the Poland online retail market in 2029?
• What factors are affecting the strength of competition in the Poland online retail market?
• How has the market performed over the last five years?
• What are the main segments that make up Poland's online retail market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the sector?

8 COMPANY PROFILES

8.1. CCC SA
8.2. Allegro.eu SA
8.3. Zalando SE
8.4. Inter IKEA Holding BV

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Poland online retail sector value: $ million, 2019-24
Table 2: Poland online retail sector category segmentation: % share, by value, 2019-24
Table 3: Poland online retail sector category segmentation: $ million, 2019-24
Table 4: Poland online retail sector geography segmentation: $ million, 2024
Table 5: Poland online retail sector distribution: % share, by value, 2024
Table 6: Poland online retail sector value forecast: $ million, 2024-29
Table 7: CCC SA: Key Facts
Table 8: CCC SA: Annual Financial Ratios
Table 9: CCC SA: Key Employees
Table 10: Allegro.eu SA: Key Facts
Table 11: Allegro.eu SA: Annual Financial Ratios
Table 12: Allegro.eu SA: Key Employees
Table 13: Zalando SE: Key Facts
Table 14: Zalando SE: Annual Financial Ratios
Table 15: Zalando SE: Key Employees
Table 16: Inter IKEA Holding BV: Key Facts
Table 17: Inter IKEA Holding BV: Key Employees
Table 18: Poland Size of Population (Million), 2020-24
Table 19: Poland Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: Poland GDP (Current Prices, $ Billion), 2020-24
Table 21: Poland Inflation, 2020-24
Table 22: Poland Consumer Price Index (Absolute), 2020-24
Table 23: Poland Exchange Rate, 2019-24

List Of Figures

LIST OF FIGURES

Figure 1: Poland online retail sector value: $ million, 2019-24
Figure 2: Poland online retail sector category segmentation: $ million, 2019-24
Figure 3: Poland online retail sector geography segmentation: % share, by value, 2024
Figure 4: Poland online retail sector distribution: % share, by value, 2024
Figure 5: Poland online retail sector value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the online retail sector in Poland, 2024
Figure 7: Drivers of buyer power in the online retail sector in Poland, 2024
Figure 8: Drivers of supplier power in the online retail sector in Poland, 2024
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Poland, 2024
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Poland, 2024
Figure 11: Drivers of degree of rivalry in the online retail sector in Poland, 2024