Online Retail in Pakistan

February 2020 | 37 pages | ID: O07A7C8F353EN
MarketLine

Abstracts

Online Retail in Pakistan

SUMMARY

Online Retail in Pakistan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The Online Retail market includes all sales within each category listed below, provided they take place over the internet, where the payment does not occur in-store on a later occasion. Data is included irrespective of whether the vendor is a pure-play internet company or the online offering of a bricks and mortar retailer.
• The Pakistani online retail sector generated total revenues of $3,148.8m in 2018, representing a compound annual growth rate (CAGR) of 58.1% between 2014 and 2018.
• The electrical and electronics retail segment was the sector's most lucrative in 2018, with total revenues of $1.6bn, equivalent to 50.5% of the sector's overall value.
• Pakistan is still predominantly a cash-based, informal economy. Transactions tend to be conducted in cash, unless very large and require a bank draft or pay order.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Pakistan
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Pakistan
• Leading company profiles reveal details of key online retail market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Pakistan online retail market with five year forecasts

REASONS TO BUY

• What was the size of the Pakistan online retail market by value in 2018?
• What will be the size of the Pakistan online retail market in 2023?
• What factors are affecting the strength of competition in the Pakistan online retail market?
• How has the market performed over the last five years?
• What are the main segments that make up Pakistan's online retail market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What is the rationale for the recent M&A activity?

8 COMPANY PROFILES

8.1. Daraz Group
8.2. HomeShopping Services Pvt Ltd
8.3. DigiBull Pvt Ltd
8.4. TCS E-COM Pvt Ltd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Pakistan online retail sector value: $ million, 2014-18
Table 2: Pakistan online retail sector category segmentation: $ million, 2018
Table 3: Pakistan online retail sector geography segmentation: $ million, 2018
Table 4: Pakistan online retail sector distribution: % share, by value, 2018
Table 5: Pakistan online retail sector value forecast: $ million, 2018-23
Table 6: Daraz Group: key facts
Table 7: Daraz Group: Key Employees
Table 8: HomeShopping Services Pvt Ltd: key facts
Table 9: HomeShopping Services Pvt Ltd: Key Employees
Table 10: DigiBull Pvt Ltd: key facts
Table 11: DigiBull Pvt Ltd: Key Employees
Table 12: TCS E-COM Pvt Ltd: key facts
Table 13: TCS E-COM Pvt Ltd: Key Employees
Table 14: Pakistan size of population (million), 2014-18
Table 15: Pakistan gdp (constant 2005 prices, $ billion), 2014-18
Table 16: Pakistan gdp (current prices, $ billion), 2014-18
Table 17: Pakistan inflation, 2014-18
Table 18: Pakistan consumer price index (absolute), 2014-18
Table 19: Pakistan exchange rate, 2014-18

List Of Figures

LIST OF FIGURES

Figure 1: Pakistan online retail sector value: $ million, 2014-18
Figure 2: Pakistan online retail sector category segmentation: % share, by value, 2018
Figure 3: Pakistan online retail sector geography segmentation: % share, by value, 2018
Figure 4: Pakistan online retail sector distribution: % share, by value, 2018
Figure 5: Pakistan online retail sector value forecast: $ million, 2018-23
Figure 6: Forces driving competition in the online retail sector in Pakistan, 2018
Figure 7: Drivers of buyer power in the online retail sector in Pakistan, 2018
Figure 8: Drivers of supplier power in the online retail sector in Pakistan, 2018
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Pakistan, 2018
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Pakistan, 2018
Figure 11: Drivers of degree of rivalry in the online retail sector in Pakistan, 2018