Online Retail in Malaysia

October 2025 | 36 pages | ID: OE239353C2EEN
MarketLine

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Summary

Online Retail in Malaysia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The online retail sector is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
  • The Malaysian online retail sector recorded revenues of $15 billion in 2024, representing a compound annual growth rate (CAGR) of 20.6% between 2019 and 2024.
  • The electrical & electronics retail segment accounted for the sector's largest proportion in 2024, with total revenues of $7.1 billion, equivalent to 47.2% of the sector's overall value.
  • Malaysia accounted for a 1.3% share of the Asia-Pacific online retail sector in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Malaysia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Malaysia
  • Leading company profiles reveal details of key online retail market players? global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Malaysia online retail market with five year forecasts
Reasons to Buy
  • What was the size of the Malaysia online retail market by value in 2024?
  • What will be the size of the Malaysia online retail market in 2029?
  • What factors are affecting the strength of competition in the Malaysia online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Malaysia's online retail market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the sector?

8 COMPANY PROFILES

8.1. Amazon.com Inc
8.2. Courts Asia Ltd
8.3. Guardian Pharmacy (M) Sdn Bhd

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES

Table 1: Malaysia online retail sector value: $ million, 2019-24
Table 2: Malaysia online retail sector category segmentation: % share, by value, 2019-24
Table 3: Malaysia online retail sector category segmentation: $ million, 2019-24
Table 4: Malaysia online retail sector geography segmentation: $ million, 2024
Table 5: Malaysia online retail sector distribution: % share, by value, 2024
Table 6: Malaysia online retail sector value forecast: $ million, 2024-29
Table 7: Amazon.com Inc: Key Facts
Table 8: Amazon.com Inc: Annual Financial Ratios
Table 9: Amazon.com Inc: Key Employees
Table 10: Courts Asia Ltd: Key Facts
Table 11: Courts Asia Ltd: Key Employees
Table 12: Guardian Pharmacy (M) Sdn Bhd: Key Facts
Table 13: Malaysia Size of Population (Million), 2020-24
Table 14: Malaysia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 15: Malaysia GDP (Current Prices, $ Billion), 2020-24
Table 16: Malaysia Inflation, 2020-24
Table 17: Malaysia Consumer Price Index (Absolute), 2020-24
Table 18: Malaysia Exchange Rate, 2019-24
LIST OF FIGURES

Figure 1: Malaysia online retail sector value: $ million, 2019-24
Figure 2: Malaysia online retail sector category segmentation: $ million, 2019-24
Figure 3: Malaysia online retail sector geography segmentation: % share, by value, 2024
Figure 4: Malaysia online retail sector distribution: % share, by value, 2024
Figure 5: Malaysia online retail sector value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the online retail sector in Malaysia, 2024
Figure 7: Drivers of buyer power in the online retail sector in Malaysia, 2024
Figure 8: Drivers of supplier power in the online retail sector in Malaysia, 2024
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Malaysia, 2024
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Malaysia, 2024
Figure 11: Drivers of degree of rivalry in the online retail sector in Malaysia, 2024


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