Online Retail in Greece

October 2025 | 35 pages | ID: O0FB56D8065EN
MarketLine

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Summary

Online Retail in Greece industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The online retail sector is segmented into apparel retail, electrical & electronics retail, food & grocery retail, home & garden products, furniture & floor coverings, and footwear.
  • The Greek online retail sector recorded revenues of $4.4 billion in 2024, representing a compound annual growth rate (CAGR) of 11.2% between 2019 and 2024.
  • The apparel retail segment accounted for the sector's largest proportion in 2024, with total revenues of $1.7 billion, equivalent to 38.2% of the sector's overall value.
  • Greece accounted for a 1.0% share of the European online retail sector in 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the online retail market in Greece
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the online retail market in Greece
  • Leading company profiles reveal details of key online retail market players? global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Greece online retail market with five year forecasts
Reasons to Buy
  • What was the size of the Greece online retail market by value in 2024?
  • What will be the size of the Greece online retail market in 2029?
  • What factors are affecting the strength of competition in the Greece online retail market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Greece's online retail market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the leading players follow?

8 COMPANY PROFILES

8.1. SKROUTZ S.A
8.2. P. Kotsovolos S.A.
8.3. Shopping Experience SMPC
8.4. Public Retail SA

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES

Table 1: Greece online retail sector value: $ million, 2019-24
Table 2: Greece online retail sector category segmentation: % share, by value, 2019-24
Table 3: Greece online retail sector category segmentation: $ million, 2019-24
Table 4: Greece online retail sector geography segmentation: $ million, 2024
Table 5: Greece online retail sector distribution: % share, by value, 2024
Table 6: Greece online retail sector value forecast: $ million, 2024-29
Table 7: SKROUTZ S.A: Key Facts
Table 8: P. Kotsovolos S.A.: Key Facts
Table 9: Shopping Experience SMPC: Key Facts
Table 10: Public Retail SA: Key Facts
Table 11: Greece Size of Population (Million), 2020-24
Table 12: Greece Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 13: Greece GDP (Current Prices, $ Billion), 2020-24
Table 14: Greece Inflation, 2020-24
Table 15: Greece Consumer Price Index (Absolute), 2020-24
Table 16: Greece Exchange Rate, 2019-24
LIST OF FIGURES

Figure 1: Greece online retail sector value: $ million, 2019-24
Figure 2: Greece online retail sector category segmentation: $ million, 2019-24
Figure 3: Greece online retail sector geography segmentation: % share, by value, 2024
Figure 4: Greece online retail sector distribution: % share, by value, 2024
Figure 5: Greece online retail sector value forecast: $ million, 2024-29
Figure 6: Forces driving competition in the online retail sector in Greece, 2024
Figure 7: Drivers of buyer power in the online retail sector in Greece, 2024
Figure 8: Drivers of supplier power in the online retail sector in Greece, 2024
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Greece, 2024
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Greece, 2024
Figure 11: Drivers of degree of rivalry in the online retail sector in Greece, 2024


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