Online Grocery Market in India 2021
Ordering groceries online has become prevalent in the past few years, owing to change in lifestyle, rapid urbanization, and increased internet penetration in rural parts of India. The online grocery market grew significantly in 2020 and 2021, when the COVID-19-induced lockdowns and social distancing norms compelled most Indian households to opt for online grocery shopping. Some of the key market players are Spencer’s Retail Limited, Grofers India Private Limited, Supermarket Grocery Supplies Private Limited (BigBasket), and Amazon India Limited.
Market insights:
The online grocery market is expected to reach INR 1310.93 Bn by 2026, expanding at a CAGR of ~28.99% during the forecast period (2021 – 2026). In 2020, online grocery sales registered a growth rate of about 60%. One of the key reasons behind this growth is the COVID-19 pandemic. It compelled consumers, especially those in urban areas, to use online platforms for daily grocery shopping in order to follow lockdown-related restrictions and maintain social-distancing. Initiatives such as ‘no contact delivery’ and the ability to make payments online made it convenient for consumers to buy groceries from online platforms during the pandemic. The online grocery market is dynamic and both, domestic and foreign players compete to expand their market share and presence.
Segment insights:
The market is segmented based on the payment methods and type of products delivered through the medium and regions. The online payment segment has grown immensely during the past two years and is expected to grow over the forecast period (2021 – 2026). This is due to the preference for online payments, high smartphone usage, and deep internet penetration. On the basis of regional segmentation, in 2020, south India held the largest share (34.6%) in terms of revenue and is expected to register the highest CAGR during the forecast period.
COVID-19 impact analysis:
In 2020, the market witnessed remarkable changes owing to COVID-19, resulting in sectorial consolidation and significant sales growth. The social distancing norms made consumers turn their focus toward online grocery shopping, considered convenient and safe amid the pandemic. Also, several exporters and processors plan to increase their presence in the online business during the forecast period as this marketing channel has become more streamlined than offline retail. Multiple surveys were conducted between last year and this year. It was observed that people preferred online shopping because of easy access to products, flexibility, and timeliness. These are expected to be the driving factors even after the pandemic.
Market insights:
The online grocery market is expected to reach INR 1310.93 Bn by 2026, expanding at a CAGR of ~28.99% during the forecast period (2021 – 2026). In 2020, online grocery sales registered a growth rate of about 60%. One of the key reasons behind this growth is the COVID-19 pandemic. It compelled consumers, especially those in urban areas, to use online platforms for daily grocery shopping in order to follow lockdown-related restrictions and maintain social-distancing. Initiatives such as ‘no contact delivery’ and the ability to make payments online made it convenient for consumers to buy groceries from online platforms during the pandemic. The online grocery market is dynamic and both, domestic and foreign players compete to expand their market share and presence.
Segment insights:
The market is segmented based on the payment methods and type of products delivered through the medium and regions. The online payment segment has grown immensely during the past two years and is expected to grow over the forecast period (2021 – 2026). This is due to the preference for online payments, high smartphone usage, and deep internet penetration. On the basis of regional segmentation, in 2020, south India held the largest share (34.6%) in terms of revenue and is expected to register the highest CAGR during the forecast period.
COVID-19 impact analysis:
In 2020, the market witnessed remarkable changes owing to COVID-19, resulting in sectorial consolidation and significant sales growth. The social distancing norms made consumers turn their focus toward online grocery shopping, considered convenient and safe amid the pandemic. Also, several exporters and processors plan to increase their presence in the online business during the forecast period as this marketing channel has become more streamlined than offline retail. Multiple surveys were conducted between last year and this year. It was observed that people preferred online shopping because of easy access to products, flexibility, and timeliness. These are expected to be the driving factors even after the pandemic.
CHAPTER 1: EXECUTIVE SUMMARY
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. Market definition and structure
CHAPTER 4: MARKET OVERVIEW
4.1. Online grocery market in India – An overview
4.1.1 Market size and growth forecast (2020 – 2026e)
4.1.2. Existing market scenario
4.2. Business models of online grocery market players – An overview
CHAPTER 5: MARKET SEGMENTATION
5.1. Market breakup, by payment method
5.2. Insights on other segments of the market
CHAPTER 6: COVID-19 IMPACT ASSESSMENT
6.1. Impact of the pandemic on prominent e-grocery brands in 2021
6.2. Mapping of key market trends during the COVID-19 pandemic
6.3. Changing consumer behavior with the onset of the pandemic and its impact on market growth
CHAPTER 7: MARKET INFLUENCERS
7.1. Key growth drivers
7.2. Key challenges
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Competitive benchmarking
8.2. Competitive landscape
8.2.1. Spencer’s Retail Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key business segments
Key geographical segments
Financial snapshot
Key financial performance indicators
Key ratios
*Similar information covered for all other public companies. Private companies’ data is given on best-effort basis
8.2.2. Amazon India Limited
8.2.3. Avenue E-commerce Limited (DMart)
8.2.4. Dunzo Digital Private Limited
8.2.5. Grofers India Private Limited
8.2.6. Max Hypermarket India Private Limited (Spar)
8.2.7. Nature’s Basket Limited
8.2.8. Paytm E-Commerce Private Limited (Paytm Mall)
8.2.9. Reliance Retail Limited
8.2.10. Supermarket Grocery Supplies Private Limited (BigBasket)
CHAPTER 9: RECENT DEVELOPMENTS
9.1. Recent developments
CHAPTER 10: APPENDIX
10.1. Research methodology
10.2. About Netscribes
10.3. Disclaimer
COMPANIES PROFILED
Spencer’s Retail Limited
Amazon India Limited
Avenue E-commerce Limited (DMart)
Dunzo Digital Private Limited
Grofers India Private Limited
Max Hypermarket India Private Limited (Spar)
Nature’s Basket Limited
Paytm E-Commerce Private Limited (Paytm Mall)
Reliance Retail Limited
Supermarket Grocery Supplies Private Limited (BigBasket)
CHAPTER 2: SOCIO-ECONOMIC INDICATORS
CHAPTER 3: INTRODUCTION
3.1. Market definition and structure
CHAPTER 4: MARKET OVERVIEW
4.1. Online grocery market in India – An overview
4.1.1 Market size and growth forecast (2020 – 2026e)
4.1.2. Existing market scenario
4.2. Business models of online grocery market players – An overview
CHAPTER 5: MARKET SEGMENTATION
5.1. Market breakup, by payment method
5.2. Insights on other segments of the market
CHAPTER 6: COVID-19 IMPACT ASSESSMENT
6.1. Impact of the pandemic on prominent e-grocery brands in 2021
6.2. Mapping of key market trends during the COVID-19 pandemic
6.3. Changing consumer behavior with the onset of the pandemic and its impact on market growth
CHAPTER 7: MARKET INFLUENCERS
7.1. Key growth drivers
7.2. Key challenges
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Competitive benchmarking
8.2. Competitive landscape
8.2.1. Spencer’s Retail Limited
Company information
Business description
Products/Services
Key people
Financial snapshot
Key business segments
Key geographical segments
Financial snapshot
Key financial performance indicators
Key ratios
*Similar information covered for all other public companies. Private companies’ data is given on best-effort basis
8.2.2. Amazon India Limited
8.2.3. Avenue E-commerce Limited (DMart)
8.2.4. Dunzo Digital Private Limited
8.2.5. Grofers India Private Limited
8.2.6. Max Hypermarket India Private Limited (Spar)
8.2.7. Nature’s Basket Limited
8.2.8. Paytm E-Commerce Private Limited (Paytm Mall)
8.2.9. Reliance Retail Limited
8.2.10. Supermarket Grocery Supplies Private Limited (BigBasket)
CHAPTER 9: RECENT DEVELOPMENTS
9.1. Recent developments
CHAPTER 10: APPENDIX
10.1. Research methodology
10.2. About Netscribes
10.3. Disclaimer
COMPANIES PROFILED
Spencer’s Retail Limited
Amazon India Limited
Avenue E-commerce Limited (DMart)
Dunzo Digital Private Limited
Grofers India Private Limited
Max Hypermarket India Private Limited (Spar)
Nature’s Basket Limited
Paytm E-Commerce Private Limited (Paytm Mall)
Reliance Retail Limited
Supermarket Grocery Supplies Private Limited (BigBasket)
