Mobile E-Commerce in Uruguay
2020 was a very successful year for mobile e-commerce. thanks to COVID-19, and consumers’ desire to avoid brick-and-mortar outlets, in order to avoid exposure to infection. As with e-commerce, value sales increased by more a third in 2020. Also, according to Uruguay Central Bank data, during the first half of 2020, the number of mobile payments increased by 29%. Grupo ?xito also reported that there were 29,000 downloads of its grocery app in the first half of 2020. Coca Cola’s Wabi app was also...
Euromonitor International's Mobile E-Commerce in Uruguay report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Mobile E-Commerce in Uruguay report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Mobile E-Commerce market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
KEY DATA FINDINGS
2020 IMPACT
Huge growth in mobile app downloads and mobile payments
Third-party merchants capitalise on the high cost of developing mobile apps
Leader Mercado Libre tailors offer to range of retailers and offers user-friendly app
RECOVERY AND OPPORTUNITIES
Increased penetration of smartphones drives value sales
As more consumers turn to smartphones, retailers increasingly adopt mobile-first strategies
Less of a reliance on third-party apps over forecast period
CHANNEL DATA
Table 1 Mobile E-Commerce: Value 2015-2020
Table 2 Mobile E-Commerce: % Value Growth 2015-2020
Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Less visitors from Brazil and Argentina impact value sales
Argentinian currency devaluation makes Uruguayan products more expensive
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Navidad (Christmas)
Vuelta a Clases (Back to School)
Payments and delivery
Emerging business models
MARKET DATA
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 7 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 9 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 15 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 19 Retailing GBO Company Shares: % Value 2016-2020
Table 20 Retailing GBN Brand Shares: % Value 2017-2020
Table 21 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 22 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 23 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 24 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 25 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
2020 IMPACT
Huge growth in mobile app downloads and mobile payments
Third-party merchants capitalise on the high cost of developing mobile apps
Leader Mercado Libre tailors offer to range of retailers and offers user-friendly app
RECOVERY AND OPPORTUNITIES
Increased penetration of smartphones drives value sales
As more consumers turn to smartphones, retailers increasingly adopt mobile-first strategies
Less of a reliance on third-party apps over forecast period
CHANNEL DATA
Table 1 Mobile E-Commerce: Value 2015-2020
Table 2 Mobile E-Commerce: % Value Growth 2015-2020
Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Less visitors from Brazil and Argentina impact value sales
Argentinian currency devaluation makes Uruguayan products more expensive
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Navidad (Christmas)
Vuelta a Clases (Back to School)
Payments and delivery
Emerging business models
MARKET DATA
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 7 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 9 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 15 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 19 Retailing GBO Company Shares: % Value 2016-2020
Table 20 Retailing GBN Brand Shares: % Value 2017-2020
Table 21 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 22 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 23 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 24 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 25 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources