Mobile E-Commerce in Malaysia
Mobile e-commerce is booming and is rapidly moving towards becoming Malaysian’s favourite channel for e-commerce. The main reason for this is the high penetration of smartphones among the Malaysian population. Indeed, recent years have seen a proliferation of affordable smartphones, which has made them the device of choice for accessing the internet for many Malaysians, with tablets and computers often seen as too expensive and/or too cumbersome in comparison with smartphones. In its recent e-Co...
Euromonitor International's Mobile E-Commerce in Malaysia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Mobile E-Commerce in Malaysia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Mobile E-Commerce market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
KEY DATA FINDINGS
2020 IMPACT
Slight drop off in high growth rate in 2020 as consumers are less mobile during lockdown with e-commerce sales temporarily switching to tablets and laptops
Businesses rapidly develop apps during the pandemic in a bid to reach consumers living under government restrictions
Younger consumers hold the key to the future of mobile e-commerce
RECOVERY AND OPPORTUNITIES
High though slowing growth for mobile e-commerce as the market matures
Mobile e-commerce players based overseas now subject to 6% digital tax
High mobile phone penetration and launch of business apps promotes mobile e-commerce
CHANNEL DATA
Table 1 Mobile E-Commerce: Value 2015-2020
Table 2 Mobile E-Commerce: % Value Growth 2015-2020
Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Focus on health and wellness heightened by the pandemic
E-commerce gains momentum on the back of significant growth during 2020
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Chinese New Year
New Year End
Hari Raya Aidilfitri (or Hari Raya Puasa)
11.11 Single Day Sales
Payments and delivery
Emerging business models
MARKET DATA
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 7 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 9 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 15 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 17 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 27 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 29 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 31 Retailing GBO Company Shares: % Value 2016-2020
Table 32 Retailing GBN Brand Shares: % Value 2017-2020
Table 33 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 34 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 36 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 39 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 46 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 47 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
2020 IMPACT
Slight drop off in high growth rate in 2020 as consumers are less mobile during lockdown with e-commerce sales temporarily switching to tablets and laptops
Businesses rapidly develop apps during the pandemic in a bid to reach consumers living under government restrictions
Younger consumers hold the key to the future of mobile e-commerce
RECOVERY AND OPPORTUNITIES
High though slowing growth for mobile e-commerce as the market matures
Mobile e-commerce players based overseas now subject to 6% digital tax
High mobile phone penetration and launch of business apps promotes mobile e-commerce
CHANNEL DATA
Table 1 Mobile E-Commerce: Value 2015-2020
Table 2 Mobile E-Commerce: % Value Growth 2015-2020
Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Focus on health and wellness heightened by the pandemic
E-commerce gains momentum on the back of significant growth during 2020
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Chinese New Year
New Year End
Hari Raya Aidilfitri (or Hari Raya Puasa)
11.11 Single Day Sales
Payments and delivery
Emerging business models
MARKET DATA
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 7 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 9 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 15 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 17 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 27 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 29 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 31 Retailing GBO Company Shares: % Value 2016-2020
Table 32 Retailing GBN Brand Shares: % Value 2017-2020
Table 33 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 34 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 36 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 39 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 46 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 47 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources
