Mobile E-Commerce in Kenya

February 2021 | 31 pages | ID: M3CC19588252EN
Euromonitor International Ltd

Abstracts

Internet retailer Jumia Technologies AG now accepts Airtel Money as a mean of payment as part of a strategic partnership With Airtel Kenya, but Safaricom’s M-Pesa remains the dominant brand in mobile money in Kenya. M-Pesa combines Safaricom’s mobile telecommunications infrastructure with an agent model: Safaricom stores their credit balance, and customers can go to one of 110,000 agents throughout the country to conduct transactions in person. The whole system runs on technology similar to text...

Euromonitor International's Mobile E-Commerce in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Jumia Technologies AG partners with Airtel Money, but M-Pesa remains dominant in mobile money
For many Kenyans, the mobile internet is the internet
Cash on delivery remains the norm, but the government wants to change this
RECOVERY AND OPPORTUNITIES
Post-pandemic economic rebound will help to drive growth in mobile payments
Rising rate of smartphone penetration will continue to drive growth, while tax app will help to build trust in mobile payments
Cash will not be king forever
CHANNEL DATA
Table 1 Mobile E-Commerce: Value 2015-2020
Table 2 Mobile E-Commerce: % Value Growth 2015-2020
Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Modern grocery retailers increasingly prominent, as leading players expand their networks
Retailers partner with delivery services
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2019
Physical retail landscape
Cash and carry
Seasonality
Back to school
Christmas
Payments and delivery
Emerging business models
MARKET DATA
Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 7 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 9 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 11 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 15 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 19 Retailing GBO Company Shares: % Value 2016-2020
Table 20 Retailing GBN Brand Shares: % Value 2017-2020
Table 21 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 22 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 23 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 24 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 25 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources