Mobile E-Commerce in Belarus

February 2021 | 33 pages | ID: MDCB9AF154D5EN
Euromonitor International Ltd

Abstracts

The pandemic encouraged Belarusians to rely more on mobile e-commerce in 2020, as they sought to avoid crowded spaces and risking personal contact. This increase in purchases via mobile internet retailing was most visible in the first months of the pandemic. During summer months and in autumn, political unrest in the country and economic uncertainty disrupted the positive dynamic.

Euromonitor International's Mobile E-Commerce in Belarus report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile E-Commerce market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

KEY DATA FINDINGS
2020 IMPACT
Desire to avoid stores boosts value sales via mobile e-commerce in 2020
Growth is boosted by the increasing number of consumers registering for mobile internet subscriptions
Improving technologies and the entrance of Apple Pay boost mobile e-commerce in Belarus
RECOVERY AND OPPORTUNITIES
On-the-go sales will increase as busy lifestyles result in consumers viewing mobile e-commerce as a convenient, time-saving shopping solution
Competition between global and local players will remain fierce, as local players improve their mobile applications
Mobile-friendly applications and websites will stimulate mobile e-commerce value growth
CHANNEL DATA
Table 1 Mobile E-Commerce: Value 2015-2020
Table 2 Mobile E-Commerce: % Value Growth 2015-2020
Table 3 Mobile E-Commerce Forecasts: Value 2020-2025
Table 4 Mobile E-Commerce Forecasts: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on retailing
COVID-19 country impact
Currency depreciation boosts sales of consumer appliances and electronics
Political unrest negatively affects consumption
What next for retailing?
OPERATING ENVIRONMENT
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 5 Cash and Carry Sales: % Value Growth 2015-2020
Seasonality
Christmas and New Year
Back to School
International Women’s Day
Homeland Defender’s Day
Payments and delivery
Emerging business models
MARKET DATA
Table 6 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 7 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 8 Sales in Store-Based Retailing by Channel: Value 2015-2020
Table 9 Sales in Store-Based Retailing by Channel: % Value Growth 2015-2020
Table 10 Store-Based Retailing Outlets by Channel: Units 2015-2020
Table 11 Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 12 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 13 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 17 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 20 Retailing GBO Company Shares: % Value 2016-2020
Table 21 Retailing GBN Brand Shares: % Value 2017-2020
Table 22 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 23 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 25 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 33 Forecast Sales in Store-Based Retailing by Channel: Value 2020-2025
Table 34 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2020-2025
Table 35 Forecast Store-Based Retailing Outlets by Channel: Units 2020-2025
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 2 Research Sources