e-Tailing Market in India 2014
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Netscribes’ latest market research report titled e-Tailing Market in India 2014 captures the current scenario of the e-Tailing market in India. Online shopping has caught the fancy of the common people in an extravagant manner. Presently, as more and more people are hard pressed for time and look for time saving alternatives for practically every kind of activities, shopping online has earmarked a new trend. The Indian retail has taken an online turn as well to capitalize on this new concept, thereby heralding a new era of e-tailing. Though e-commerce has been prominent in the online domain for quite some time, yet it differentiates from e-tailing in the sense that while the former includes sale of goods and services, the latter pertains to only goods. Though there are certain inhibitions regarding the prospect of e-tailing in the country, however, with increasing internet and credit card penetration and general tendency amongst consumers to explore new avenues, this form of shopping has suddenly received a new lease of life and is well on its way for further growth.
Furthermore, the humongous presence of smart handheld devices and the explosion in the social media user base in India has opened doors for e-Tailers to tap the unexplored territories of the market. As more and more people are getting used to the usage of internet, especially among the social media domain, it can be anticipated that the e-Tailing market will gain further traction in the coming 2-3 years.
Netscribes’ latest market research report titled e-Tailing Market in India 2014 captures the current scenario of the e-Tailing market in India. Online shopping has caught the fancy of the common people in an extravagant manner. Presently, as more and more people are hard pressed for time and look for time saving alternatives for practically every kind of activities, shopping online has earmarked a new trend. The Indian retail has taken an online turn as well to capitalize on this new concept, thereby heralding a new era of e-tailing. Though e-commerce has been prominent in the online domain for quite some time, yet it differentiates from e-tailing in the sense that while the former includes sale of goods and services, the latter pertains to only goods. Though there are certain inhibitions regarding the prospect of e-tailing in the country, however, with increasing internet and credit card penetration and general tendency amongst consumers to explore new avenues, this form of shopping has suddenly received a new lease of life and is well on its way for further growth.
Furthermore, the humongous presence of smart handheld devices and the explosion in the social media user base in India has opened doors for e-Tailers to tap the unexplored territories of the market. As more and more people are getting used to the usage of internet, especially among the social media domain, it can be anticipated that the e-Tailing market will gain further traction in the coming 2-3 years.
Slide 1: Executive Summary
MACROECONOMIC INDICATORS
Slide 2: GDP at Factor Cost: Quarterly (2010-11 – 2013-14), Inflation Rate: Monthly (Jun 2013 – Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)
Slide 4: Lending Rate: Annual (2008-09 – 2011-12), Trade Balance: Annual (2009-10 – 2012-13), FDI: Annual (2009-10 – 2012-13)
INTRODUCTION
Slide 5: Online Retailing – Evolution in India
Slide 6: Illustration – e-Commerce System Work Model
Slide 7: Illustration – Transaction Flow within an e-Commerce System
MARKET OVERVIEW
Slide 8: e-Tailing India Overview, e-Tailing Market Size & Growth (2013-2018e) and e-Tailing Major Players India (2012)
Slide 9: e-Tailing Market in India – 2013 Snapshot
Slide 10: Foreign Direct Investment Scenario – Government of India’s Intervention
Slide 11-14: e-Tailing Formats
Slide 15-16: e-Tailing Benefits
Slide 17: e-Tailing – 4P’s of Marketing
Slide 18: e-Tailing – Key Success Factors
E-COMMERCE TECHNOLOGY
Slide 19: e-Commerce Website Design
Slide 20: e-Commerce Website Development Phase
DRIVERS & CHALLENGES
Slide 21: DRIVERS & CHALLENGES – Summary
Slide 22: Increased Spending Power, Total no. of Household (mn) (2005, 2015e, 2025e) and Aggregate Annual Disposable Income (2005, 2015e, 2025e)
Slide 23-24: Increasing Internet Penetration and PC users, PC and Tablet PC Sales India (2009-10, 2011-12 & 2012-13), Total Internet Subscribers India (Quarter wise 2012), Number of Broadband Subscribers India (Quarter wise 2012), Internet and Broadband Subscribers India (Quarter wise 2013)
Slide 25-26: Ease of Transaction, Credit Card Transactions and Debit Card Transactions (Value and Volume) and Benefits of Online Transaction
Slide 27: Need to Save Time
Slide 28: Online Advertising and Customer Acquisition Costs
Slide 29: Losses Incurred for COD, Transaction Split – e-Commerce India (2012), COD Expenses – e-Commerce Vendor India
Slide 30: Cost Stack-ups
TRENDS
Slide 31: Trends – Summary
Slide 32-34: Major Trends in the Market – Changes in Business Models
Slide 35: Refreshed Strategies
COMPETITIVE LANDSCAPE
Slide 36: Illustration – Example of e-Commerce Ecosystem
Slide 37: Porter’s Five Forces Analysis
Slide 38-40: Competitive Benchmarking (FY 2012)
Slide 41-45: Major Public Player
Slide 46-93: Major Private Players
CONSUMER INSIGHTS
Slide 94-96: Consumer Behavior & Preferences
MARKET OPPORTUNITY
Slide 97: Opportunity Summary
Slide 98-108: MARKET OPPORTUNITY
STRATEGIC RECOMMENDATION
Slide 109-111: STRATEGIC RECOMMENDATIONs
APPENDIX
Slide 112: Key Ratios Description
Slide 113: Sources of Information
MACROECONOMIC INDICATORS
Slide 2: GDP at Factor Cost: Quarterly (2010-11 – 2013-14), Inflation Rate: Monthly (Jun 2013 – Nov 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Aug 2013 – Jan 2014)
Slide 4: Lending Rate: Annual (2008-09 – 2011-12), Trade Balance: Annual (2009-10 – 2012-13), FDI: Annual (2009-10 – 2012-13)
INTRODUCTION
Slide 5: Online Retailing – Evolution in India
Slide 6: Illustration – e-Commerce System Work Model
Slide 7: Illustration – Transaction Flow within an e-Commerce System
MARKET OVERVIEW
Slide 8: e-Tailing India Overview, e-Tailing Market Size & Growth (2013-2018e) and e-Tailing Major Players India (2012)
Slide 9: e-Tailing Market in India – 2013 Snapshot
Slide 10: Foreign Direct Investment Scenario – Government of India’s Intervention
Slide 11-14: e-Tailing Formats
Slide 15-16: e-Tailing Benefits
Slide 17: e-Tailing – 4P’s of Marketing
Slide 18: e-Tailing – Key Success Factors
E-COMMERCE TECHNOLOGY
Slide 19: e-Commerce Website Design
Slide 20: e-Commerce Website Development Phase
DRIVERS & CHALLENGES
Slide 21: DRIVERS & CHALLENGES – Summary
Slide 22: Increased Spending Power, Total no. of Household (mn) (2005, 2015e, 2025e) and Aggregate Annual Disposable Income (2005, 2015e, 2025e)
Slide 23-24: Increasing Internet Penetration and PC users, PC and Tablet PC Sales India (2009-10, 2011-12 & 2012-13), Total Internet Subscribers India (Quarter wise 2012), Number of Broadband Subscribers India (Quarter wise 2012), Internet and Broadband Subscribers India (Quarter wise 2013)
Slide 25-26: Ease of Transaction, Credit Card Transactions and Debit Card Transactions (Value and Volume) and Benefits of Online Transaction
Slide 27: Need to Save Time
Slide 28: Online Advertising and Customer Acquisition Costs
Slide 29: Losses Incurred for COD, Transaction Split – e-Commerce India (2012), COD Expenses – e-Commerce Vendor India
Slide 30: Cost Stack-ups
TRENDS
Slide 31: Trends – Summary
Slide 32-34: Major Trends in the Market – Changes in Business Models
Slide 35: Refreshed Strategies
COMPETITIVE LANDSCAPE
Slide 36: Illustration – Example of e-Commerce Ecosystem
Slide 37: Porter’s Five Forces Analysis
Slide 38-40: Competitive Benchmarking (FY 2012)
Slide 41-45: Major Public Player
Slide 46-93: Major Private Players
CONSUMER INSIGHTS
Slide 94-96: Consumer Behavior & Preferences
MARKET OPPORTUNITY
Slide 97: Opportunity Summary
Slide 98-108: MARKET OPPORTUNITY
STRATEGIC RECOMMENDATION
Slide 109-111: STRATEGIC RECOMMENDATIONs
APPENDIX
Slide 112: Key Ratios Description
Slide 113: Sources of Information
Market
- e-Tailing market size in India was valued at INR xxx bn in 20-- and is expected to reach INR xx bn by 20-
- The market is expected to attain a CAGR of approximately xx% during the period 20— 20-
- Emergence of m-Commerce, improving customer experience, online reputation management and informing customers about products were the major trends followed by the players
- Currently, this segment is the fastest growing category out of the overall Indian e-Commerce market
- At the beginning of the third quarter of 20-, the market had over 35 mn unique visitors spread across the nation
- Some of the fastest growing product segments in the market comprise apparels, accessories, home & electronic appliances, books and consumer goods to name a few
- Eyeing the immense growth opportunity, several players have entered the market resulting in stiff competition
Drivers
- Increased Spending Power
- Increasing Internet Penetration and PC Users
- Ease of Transaction
- Need to save time
Challenges
- Online Advertising and Customer
- Acquisition Costs
- Losses incurred for COD
- Costs Stack-ups
4P’s of Marketing
- In close tandem with the general marketing activities, e-tailing concerns also conform to the same 4P’s of marketing activities
- Just as physical retail chains need to follow certain tactics in order to promote their products at the right place at the right price, e-tailing concerns also follow the same in order to sustain in the competitive scenario
Cost Stack-ups
- Unlike the initial days of e-Commerce’s inception in India, vendors are now taking a toll due to the continuous cost stack-ups that occur while operating in the market
- These cost stack-ups are tough to avoid, however players are keen on minimizing them without hampering the growth of their businesses
