O'Key OOO in Retailing (Russia)

July 2015 | 5 pages | ID: O33FC3F37E8EN
Euromonitor International Ltd

Abstracts

O’Key is set to continue expanding its hypermarkets and supermarkets into regions of Russia in which it is not present, as well as increase its penetration in the Urals region, Siberia and Moscow. At the end of 2014 the retailer announced plans to open 12 hypermarkets and supermarkets during 2015 and launch the new format – supermarkets Da!. The new format will sell budget and mid-price range of 1,400 SKUs with strong focus on private label, located conveniently to provide fast shopping.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 O'Key OOO: Key Facts
  Summary 2 O'Key OOO: Operational Indicators
Internet Strategy
Company Background
  Chart 1 Modern Grocery Retailers: O'Key, Hypermarkets in Saint Petersburg
Private Label
  Summary 3 O'Key OOO: Private Label Portfolio
Competitive Positioning
  Summary 4 O'Key OOO: Competitive Position 2014