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North America Floral Gifting Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

November 2023 | 123 pages | ID: N2454BA54B20EN
IMARC Group

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The North America floral gifting market size reached US$ 14.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 20.2 Billion by 2028, exhibiting a growth rate (CAGR) of 6.2% during 2022-2028.
Floral gifting refers to the act of presenting flowers as gifts on several occasions, such as birthdays, Valentine's Day, Mother's Day, Christmas, etc. It generally includes single flower, mono-bunches, mixed bouquets, customized flower arrangements, etc. Floral gifting is considered to be an effective way of portraying and communicating various emotions related to affection, appreciation, sympathy, or apologies. In North America, the growth of the floral gifting market can be primarily attributed to the rising consumer inclination towards customized gifting options based on a particular occasion.
The increasing penetration of e-commerce platforms, along with the growing number of software-based mobile applications for floral gifting, is augmenting the market growth in the region. Several traditional floral vendors in North America are shifting their business operations from conventional brick-and-mortar stores over to online platforms for targeting a larger consumer base. In line with this, the rising prominence of online floral gifting services based on convenient check-outs, eccentric preview of flower arrangements using virtual reality or 3D, customized designs, free gift cards, mobile coupons, subscriptions, etc., is also driving the market. Additionally, the floral gifting vendors in the region are increasingly adopting on-demand floral production methods for reducing the losses related to stock wastage and fluctuating customer demand. Furthermore, the growing emphasis on increasing profitability via vertical farming of flowers in confined spaces is also driving the market growth in North America. Apart from this, the emerging trend of farm-to-table, that involves direct sourcing of locally grown flowers for gifting purposes, has gained immense popularity in comparison to the extravagant and intricate bouquet flowers. In the coming years, the growing adoption of infused-water capsules in floral bouquets for longer freshness and shelf life will also drive the growth of the North America floral gifting market.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America floral gifting market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on product type, gifting type, occasion and distribution channel.
Breakup by Product Type:
Single Flowers
Bouquets
Mono Flower Bouquets
Mixed Flower Bouquets
Breakup by Gifting Type:
Personal
Corporate
Breakup by Occasion:
Birthday
Anniversary
Festive
Sympathy
Others
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Independent Retailers
Departmental Stores
Online Channels
Others
Breakup by Country:
United States
Canada
Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being 1-800-Flowers.com, Inc., Avas Flowers, Bloomex, BloomNation, Inc., Blooms Today (Flowers Today, Inc.), Farmgirl Flowers, Inc., FloraQueen Flowering the World S.L., Flowerbud.com (Stargazer Barn), From You Flowers, LLC, Florists' Transworld Delivery (FTD), LLC, Gotham Florist, H.Bloom, Just Flowers, Inc., KaBloom.com, Ltd., Teleflora (The Wonderful Company), The Bouqs Company, UrbanStems, Inc., and Venus ET Fleur.
Key Questions Answered in This Report:
How has the North America floral gifting market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the North America floral gifting market?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the gifting type?
What is the breakup of the market based on the occasion?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the country?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the North America floral gifting market and who are the key players?
What is the degree of competition in the industry?
1 PREFACE


2 SCOPE AND METHODOLOGY

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
  2.3.1 Primary Sources
  2.3.2 Secondary Sources
2.4 Market Estimation
  2.4.1 Bottom-Up Approach
  2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 EXECUTIVE SUMMARY


4 INTRODUCTION

4.1 Overview
4.2 Key Industry Trends

5 NORTH AMERICA FLORAL GIFTING MARKET

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 MARKET BREAKUP BY PRODUCT TYPE

6.1 Single Flowers
  6.1.1 Market Trends
  6.1.2 Market Forecast
6.2 Bouquets
  6.2.1 Mono Flower Bouquets
    6.2.1.1 Market Trends
    6.2.1.2 Market Forecast
  6.2.2 Mixed Flower Bouquets
    6.2.2.1 Market Trends
    6.2.2.2 Market Forecast

7 MARKET BREAKUP BY GIFTING TYPE

7.1 Personal
  7.1.1 Market Trends
  7.1.2 Market Forecast
7.2 Corporate
  7.2.1 Market Trends
  7.2.2 Market Forecast

8 MARKET BREAKUP BY OCCASION

8.1 Birthday
  8.1.1 Market Trends
  8.1.2 Market Forecast
8.2 Anniversary
  8.2.1 Market Trends
  8.2.2 Market Forecast
8.3 Festive
  8.3.1 Market Trends
  8.3.2 Market Forecast
8.4 Sympathy
  8.4.1 Market Trends
  8.4.2 Market Forecast
8.5 Others
  8.5.1 Market Trends
  8.5.2 Market Forecast

9 MARKET BREAKUP BY DISTRIBUTION CHANNEL

9.1 Supermarkets and Hypermarkets
  9.1.1 Market Trends
  9.1.2 Market Forecast
9.2 Independent Retailers
  9.2.1 Market Trends
  9.2.2 Market Forecast
9.3 Departmental Stores
  9.3.1 Market Trends
  9.3.2 Market Forecast
9.4 Online Channels
  9.4.1 Market Trends
  9.4.2 Market Forecast
9.5 Others
  9.5.1 Market Trends
  9.5.2 Market Forecast

10 MARKET BREAKUP BY COUNTRY

10.1 United States
  10.1.1 Market Trends
  10.1.2 Market Forecast
10.2 Canada
  10.2.1 Market Trends
  10.2.2 Market Forecast

11 SWOT ANALYSIS

11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats

12 VALUE CHAIN ANALYSIS


13 PORTERS FIVE FORCES ANALYSIS

13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes

14 COMPETITIVE LANDSCAPE

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
  14.3.1 1-800-Flowers.com, Inc.
    14.3.1.1 Company Overview
    14.3.1.2 Product Portfolio
  14.3.2 Avas Flowers
    14.3.2.1 Company Overview
    14.3.2.2 Product Portfolio
  14.3.3 Bloomex
    14.3.3.1 Company Overview
    14.3.3.2 Product Portfolio
  14.3.4 BloomNation, Inc.
    14.3.4.1 Company Overview
    14.3.4.2 Product Portfolio
  14.3.5 Blooms Today (Flowers Today, Inc.)
    14.3.5.1 Company Overview
    14.3.5.2 Product Portfolio
  14.3.6 Farmgirl Flowers, Inc.
    14.3.6.1 Company Overview
    14.3.6.2 Product Portfolio
  14.3.7 FloraQueen Flowering the World S.L.
    14.3.7.1 Company Overview
    14.3.7.2 Product Portfolio
  14.3.8 Flowerbud.com (Stargazer Barn)
    14.3.8.1 Company Overview
    14.3.8.2 Product Portfolio
  14.3.9 From You Flowers LLC
    14.3.9.1 Company Overview
    14.3.9.2 Product Portfolio
  14.3.10 Florists' Transworld Delivery (FTD), LLC
    14.3.10.1 Company Overview
    14.3.10.2 Product Portfolio
  14.3.11 Gotham Florist
    14.3.11.1 Company Overview
    14.3.11.2 Product Portfolio
  14.3.12 H.Bloom
    14.3.12.1 Company Overview
    14.3.12.2 Product Portfolio
  14.3.13 Just Flowers, Inc.
    14.3.13.1 Company Overview
    14.3.13.2 Product Portfolio
  14.3.14 KaBloom.com, Ltd.
    14.3.14.1 Company Overview
    14.3.14.2 Product Portfolio
  14.3.15 Teleflora (The Wonderful Company)
    14.3.15.1 Company Overview
    14.3.15.2 Product Portfolio
  14.3.16 The Bouqs Company
    14.3.16.1 Company Overview
    14.3.16.2 Product Portfolio
  14.3.17 UrbanStems, Inc.
    14.3.17.1 Company Overview
    14.3.17.2 Product Portfolio
  14.3.18 Venus ET Fleur
    14.3.18.1 Company Overview
    14.3.18.2 Product Portfolio

LIST OF TABLES

Table 1: North America: Floral Gifting Market: Key Industry Highlights, 2022 and 2028
Table 2: North America: Floral Gifting Market Forecast: Breakup by Product Type (in Million US$), 2023-2028
Table 3: North America: Floral Gifting Market Forecast: Breakup by Gifting Type (in Million US$), 2023-2028
Table 4: North America: Floral Gifting Market Forecast: Breakup by Occasion (in Million US$), 2023-2028
Table 5: North America: Floral Gifting Market Forecast: Breakup by Distribution Channel (in Million US$), 2023-2028
Table 6: North America: Floral Gifting Market Forecast: Breakup by Country (in Million US$), 2023-2028
Table 7: North America: Floral Gifting Market: Competitive Structure
Table 8: North America: Floral Gifting Market: Key Players

LIST OF FIGURES

Figure 1: North America: Floral Gifting Market: Major Drivers and Challenges
Figure 2: North America: Floral Gifting Market: Sales Value (in Billion US$), 2017-2022
Figure 3: North America: Floral Gifting Market: Breakup by Product Type (in %), 2022
Figure 4: North America: Floral Gifting Market: Breakup by Gifting Type (in %), 2022
Figure 5: North America: Floral Gifting Market: Breakup by Occasion (in %), 2022
Figure 6: North America: Floral Gifting Market: Breakup by Distribution Channel (in %), 2022
Figure 7: North America: Floral Gifting Market: Breakup by Country (in %), 2022
Figure 8: North America: Floral Gifting Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: North America: Floral Gifting (Single Flowers) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: North America: Floral Gifting (Single Flowers) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: North America: Floral Gifting (Bouquets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: North America: Floral Gifting (Bouquets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: North America: Floral Gifting (Mono Flower Bouquets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: North America: Floral Gifting (Mono Flower Bouquets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: North America: Floral Gifting (Mixed Flower Bouquets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: North America: Floral Gifting (Mixed Flower Bouquets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: North America: Floral Gifting (Personal) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: North America: Floral Gifting (Personal) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: North America: Floral Gifting (Corporate) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: North America: Floral Gifting (Corporate) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: North America: Floral Gifting (Birthday) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: North America: Floral Gifting (Birthday) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: North America: Floral Gifting (Anniversary) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: North America: Floral Gifting (Anniversary) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: North America: Floral Gifting (Festive) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: North America: Floral Gifting (Festive) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: North America: Floral Gifting (Sympathy) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: North America: Floral Gifting (Sympathy) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: North America: Floral Gifting (Other Occasions) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: North America: Floral Gifting (Other Occasions) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: North America: Floral Gifting (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: North America: Floral Gifting (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: North America: Floral Gifting (Independent Retailers) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: North America: Floral Gifting (Independent Retailers) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: North America: Floral Gifting (Departmental Stores) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: North America: Floral Gifting (Departmental Stores) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: North America: Floral Gifting (Online Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: North America: Floral Gifting (Online Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: North America: Floral Gifting (Other Distribution Channels) Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: North America: Floral Gifting (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: United States: Floral Gifting Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: United States: Floral Gifting Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Canada: Floral Gifting Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Canada: Floral Gifting Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: North America: Floral Gifting Industry: SWOT Analysis
Figure 46: North America: Floral Gifting Industry: Value Chain Analysis
Figure 47: North America: Floral Gifting Industry: Porter’s Five Forces Analysis


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