Nakumatt Holdings Ltd in Retailing (Kenya)

December 2016 | 3 pages | ID: NFEFE501D3EEN
Euromonitor International Ltd

Abstracts

Nakumatt Holdings will maintain its ongoing branch expansion pace in Kenya and the East Africa region. Alongside the expansion plans, the retailer will be continuing its efforts to scale up its regional market share through a strategic project geared at enhancing its customer experience. Some of the ways it will do this is by rewarding its customers through the loyalty point scheme, improving overall store experience by providing more space and reorganising store arrangements and by holding peri...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Company Background
Digital Strategy
Private Label
  Summary 1 Nakumatt Holdings Ltd: Private Label Portfolio
Competitive Positioning
  Summary 2 Nakumatt Holdings: Competitive Position 2016