Mobilia SA in Retailing (Morocco)

July 2013 | 4 pages | ID: MDBA668D698EN
Euromonitor International Ltd

Abstracts

Following rising property prices and high rentals, the company will focus on increasing sales per square metre by opening larger stores with floorspace of more than 5,000 sq m such as the recent Mobilia megastore, rather than on volume sales accrued from opening several small outlets. This focus on larger stores is also a result of the growing trend towards larger surface area stores initiated by its rival Kitea SA with its Kitea Géant superstores. Moreover, given the intensifying competition...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Mobilia SA: Key Facts
Summary 2 Mobilia SA: Operational Indicators
Company Background
  Chart 1 Mobilia SA: Mobilia in Morocco
Competitive Positioning
Summary 3 Mobilia SA: Competitive Position 2012