Mobile Internet Retailing in South Korea

March 2019 | 36 pages | ID: MB0C23F7CA4EN
Euromonitor International Ltd

Abstracts

Thanks to high penetration of mobile devices and tech-savvy consumers, mobile internet retailing is already accounting for the majority of total internet retailing sales. South Korean consumers are more comfortable with using mobile devices over PC when they are purchasing some products, as they are heavily using their mobile devices to search and browse. Thus, mobile-based marketing though mobile applications will be more active.

Euromonitor International's Mobile Internet Retailing in South Korea report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Prospects
Mobile Internet Retailing Already Accounting for the Majority of Sales
User-friendly Mobile Platforms Keep Improving
Simple Payment Platform Boosts Mobile Internet Retailing
Competitive Landscape
Mobile Internet Retailing Continues To Grow
Various Players From Different Industries Are Coming Into Play
Channel Data
  Table 1 Mobile Internet Retailing: Value 2013-2018
  Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
  Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
  Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Executive Summary
Lifestyle Changes Are Affecting Retailing Channels
Significant Increase of Mobile Internet Retailing
With Low Consumer Confidence in Spending, Consumers Still Seek Value-for-money Products
New Concepts With Advanced Technology Are Developing
Multi-complex Shopping Centres With Hybrid Outlets Are in Trend
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
  Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
  Table 7 Sales in Store-based Retailing by Channel: Value 2013-2018
  Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
  Table 9 Store-based Retailing Outlets by Channel: Units 2013-2018
  Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
  Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
  Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
  Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
  Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  Table 15 Sales in Grocery Retailers by Channel: Value 2013-2018
  Table 16 Grocery Retailers Outlets by Channel: Units 2013-2018
  Table 17 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
  Table 18 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
  Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  Table 20 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
  Table 21 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
  Table 22 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
  Table 23 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
  Table 24 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
  Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  Table 26 Sales in Mixed Retailers by Channel: Value 2013-2018
  Table 27 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
  Table 28 Mixed Retailers Outlets by Channel: Units 2013-2018
  Table 29 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
  Table 30 Retailing GBO Company Shares: % Value 2014-2018
  Table 31 Retailing GBN Brand Shares: % Value 2015-2018
  Table 32 Store-based Retailing GBO Company Shares: % Value 2014-2018
  Table 33 Store-based Retailing GBN Brand Shares: % Value 2015-2018
  Table 34 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
  Table 35 Non-Store Retailing GBO Company Shares: % Value 2014-2018
  Table 36 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
  Table 37 Grocery Retailers GBO Company Shares: % Value 2014-2018
  Table 38 Grocery Retailers GBN Brand Shares: % Value 2015-2018
  Table 39 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
  Table 40 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
  Table 41 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
  Table 42 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
  Table 43 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
  Table 44 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
  Table 45 Mixed Retailers GBO Company Shares: % Value 2014-2018
  Table 46 Mixed Retailers GBN Brand Shares: % Value 2015-2018
  Table 47 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
  Table 48 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
  Table 49 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
  Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
  Table 51 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
  Table 52 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
  Table 53 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
  Table 54 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
  Table 55 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
  Table 56 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
  Table 57 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
  Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  Table 59 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
  Table 60 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
  Table 61 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
  Table 62 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
  Table 63 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
  Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  Table 65 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
  Table 66 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
  Table 67 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
  Table 68 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
  Table 69 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
  Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  Table 71 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
  Table 72 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
  Table 73 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
  Table 74 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
  Summary 2 Research Sources