Mobile Internet Retailing in Kenya

March 2019 | 25 pages | ID: M8D3CF6F62FEN
Euromonitor International Ltd

Abstracts

Mobile data services such as m-commerce and m-banking are widely used by consumers in Kenya. These provide affordable and convenient alternatives to going to a mall to shop. Through partnerships between online platforms and mobile phone operators, consumers have been able to use the mobile money platform M-Pesa or Airtel Money to complete transactions. This has created efficiencies for both the retailer and consumers due to the convenience provided.

Euromonitor International's Mobile Internet Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Mobile Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Prospects
Partnerships Between Mobile Phone Operators and Entrepreneurs To Drive Growth
On-the-go Lifestyles of Urban Consumers Support Sales
Channel Benefiting From the Availability of Affordable Smartphones
Competitive Landscape
Local Players Enter the Channel To Challenge Existing Online Retailers
Increasing Social Media Presence To Support Sales
Channel Data
  Table 1 Mobile Internet Retailing: Value 2013-2018
  Table 2 Mobile Internet Retailing: % Value Growth 2013-2018
  Table 3 Mobile Internet Retailing Forecasts: Value 2018-2023
  Table 4 Mobile Internet Retailing Forecasts: % Value Growth 2018-2023
Executive Summary
Retailing in Kenya Continues To Grow
Informal Sales Remain Significant in Kenya
Cash-strapped Nakumatt Goes Into Administration While Uchumi Closes Stores
International Players Pose Stiff Competition To Local Retailers in 2018
Moderate Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
  Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
  Table 7 Sales in Store-Based Retailing by Channel: Value 2013-2018
  Table 8 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  Table 9 Store-Based Retailing Outlets by Channel: Units 2013-2018
  Table 10 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
  Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
  Table 13 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
  Table 14 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  Table 15 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
  Table 16 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
  Table 17 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
  Table 18 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
  Table 19 Retailing GBO Company Shares: % Value 2014-2018
  Table 20 Retailing GBN Brand Shares: % Value 2015-2018
  Table 21 Store-based Retailing GBO Company Shares: % Value 2014-2018
  Table 22 Store-based Retailing GBN Brand Shares: % Value 2015-2018
  Table 23 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
  Table 24 Non-Store Retailing GBO Company Shares: % Value 2014-2018
  Table 25 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
  Table 26 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
  Table 27 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
  Table 28 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
  Table 29 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
  Table 30 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
  Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
  Table 32 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
  Table 33 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
  Table 34 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
  Table 35 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
  Table 36 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
  Table 37 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
  Table 38 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
  Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
  Table 41 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
  Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
  Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
  Summary 2 Research Sources