Meykos SA in Retailing (Guatemala)

January 2015 | 3 pages | ID: M9120EDA6B0EN
Euromonitor International Ltd

Abstracts

Meykos SA is a chain of parapharmacies that has been present in Guatemala since 1995. In order to grow in the market and differentiate from pharmacies, the company also operates a beauty section in all of its outlets, in which it holds good positioning among key consumers. Meykos is very dynamic and has continued to renew itself to keep up with current market conditions.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Meykos SA: Key Facts
Summary 2 Meykos SA: Operational Indicators
Internet Strategy
Company Background
  Chart 1 Meykos SA: Meykos, Parapharmacy in Guatemala City
Private Label
Competitive Positioning
Summary 3 Meykos SA: Competitive Position 2014