Mercator - H doo in Retailing (Croatia)

January 2015 | 4 pages | ID: M47604B8C4BEN
Euromonitor International Ltd

Abstracts

Just before the deadline for acquisition, Croatian Agrokor purchased the majority stock of Slovenian Mercator dd, owner of Mercator – H. It remains to be seen how Agrokor will re-group its new business empire. The trade press has been reporting on Agrokor’s strategic plans about Mercator, and expectations are that the Mercator and Getro brands will cease to exist in Croatia and Bosnia-Herzegovina, while a new company, Adria Retail Mercator, would start afresh in Slovenia, Serbia and Montenegro.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mercator - H doo: Key Facts
Summary 2 Mercator - H doo: Operational Indicators 2012-2014
Internet Strategy
Summary 3 Mercator - H doo: Share of Sales Generated by Internet Retailing 2012-2014
Company Background
  Chart 1 Mercator-H doo: Mercator, Hypermarkets, Rijeka
Private Label
Summary 4 Mercator - H doo: Private Label Portfolio
Competitive Positioning
Summary 5 Mercator - H doo: Competitive Position 2014