Megatrends in the US
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the US.
Euromonitor's Megatrends in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Megatrends in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Starbucks partners with DoorDash for quick delivery
Tech makes everyday tasks more efficient
Consumers seek more flexibility in all areas of life
Shoppers want to see before they buy
Convenience drives e-commerce demand
Young people see cooking as a chore
Digital living
GE Profile launches AI-powered washing machine with in-built Alexa
Video gaming is a favourite pastime among young Americans
Consumers are protective of their personal data
Millennials want to preserve their online anonymity
Friends and family are still the most trusted information source
Consumers expect more online activity post-pandemic
Diversity and inclusion
Victoria’s Secret’s Undefinable campaign celebrates individuality and diversity
Baby Boomers show strong support for charitable causes
Millennials want to change the world for the better
Americans feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Singleton-focused Airbnb feature ensures safe solo travel experiences
Americans enjoy socialising both on- and offline
Relaxation and safety are key priorities in a holiday destination
Consumers still prefer real world over online experiences
Personalisation
Amazon Inspire enables a customised shopping experience in a social media format
Millennials are the most enthusiastic about virtual activities
Millennials are the most likely to seek tailored experiences
Premiumisation
Coterie redefines senior living with luxury offerings
Consumers want a simpler life
Millennials have the least financial worries
Taste, quality and comfort are prized attributes
Pursuit of value
H&M expands into second-hand market with new resale initiative
Baby Boomers are the most frugal cohort
Shoppers are worried about the rising cost of living
Americans are embracing the circular economy
Consumers seek ways to make their money go further
Shopper reinvented
Amazon unveils generative AI feature that summarises product reviews
Brand trust is most important to Millennials
In-store shopping still the preferred channel for most categories
S-commerce gains traction as part of the omnichannel experience
Generation Z interact most with brands online
Sustainable living
Mrs Meyer’s Clean Day brings probiotics to surface care
Americans are less concerned about global warming than their global counterparts are
Mindful consumption is on the rise
Reducing food waste tops the list of green activities
Boycotting of brands is more common in the US than elsewhere
Recyclable packaging is considered the most sustainable
Wellness
CBD-infused sanitary protection products aim to relieve menstrual pain
Meditation and massage are the main antidotes to stress
Health supplements remain very popular
Consumers are wary of health and safety in post-pandemic era
Leverage the power of megatrends to shape your strategy today
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Starbucks partners with DoorDash for quick delivery
Tech makes everyday tasks more efficient
Consumers seek more flexibility in all areas of life
Shoppers want to see before they buy
Convenience drives e-commerce demand
Young people see cooking as a chore
Digital living
GE Profile launches AI-powered washing machine with in-built Alexa
Video gaming is a favourite pastime among young Americans
Consumers are protective of their personal data
Millennials want to preserve their online anonymity
Friends and family are still the most trusted information source
Consumers expect more online activity post-pandemic
Diversity and inclusion
Victoria’s Secret’s Undefinable campaign celebrates individuality and diversity
Baby Boomers show strong support for charitable causes
Millennials want to change the world for the better
Americans feel comfortable expressing their identity
Shoppers are paying more attention to brand values
Experience more
Singleton-focused Airbnb feature ensures safe solo travel experiences
Americans enjoy socialising both on- and offline
Relaxation and safety are key priorities in a holiday destination
Consumers still prefer real world over online experiences
Personalisation
Amazon Inspire enables a customised shopping experience in a social media format
Millennials are the most enthusiastic about virtual activities
Millennials are the most likely to seek tailored experiences
Premiumisation
Coterie redefines senior living with luxury offerings
Consumers want a simpler life
Millennials have the least financial worries
Taste, quality and comfort are prized attributes
Pursuit of value
H&M expands into second-hand market with new resale initiative
Baby Boomers are the most frugal cohort
Shoppers are worried about the rising cost of living
Americans are embracing the circular economy
Consumers seek ways to make their money go further
Shopper reinvented
Amazon unveils generative AI feature that summarises product reviews
Brand trust is most important to Millennials
In-store shopping still the preferred channel for most categories
S-commerce gains traction as part of the omnichannel experience
Generation Z interact most with brands online
Sustainable living
Mrs Meyer’s Clean Day brings probiotics to surface care
Americans are less concerned about global warming than their global counterparts are
Mindful consumption is on the rise
Reducing food waste tops the list of green activities
Boycotting of brands is more common in the US than elsewhere
Recyclable packaging is considered the most sustainable
Wellness
CBD-infused sanitary protection products aim to relieve menstrual pain
Meditation and massage are the main antidotes to stress
Health supplements remain very popular
Consumers are wary of health and safety in post-pandemic era
Leverage the power of megatrends to shape your strategy today
