Megatrends in the Netherlands
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in the Netherlands.
Euromonitor's Megatrends in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Megatrends in the Netherlands report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
SPAR teams with Just Eat to offer customers speedy delivery
Millennials using more tech to make life easier
Consumers want to stay close to home
Shoppers want to see before they buy
Easy delivery drives demand for online shopping
Younger generations are too busy to cook
Digital living
Tikkie introduces new feature allowing groups to split bills
Gen Z make the greatest use of apps
Most consumers actively manage their data settings
Millennials most likely to value online anonymity
Consumer reviews hold the most sway for the Dutch
Consumers expect more activities to go online
Diversity and inclusion
Lalaland.ai creates “body-inclusive” avatars for fashion brands
Millennials are the most supportive of causes
Baby Boomers are most keen to help those in need
Most people are comfortable with expressing their identity
Gen Z are most likely to boycott brands or companies
Experience more
C&A stimulates the senses with immersive store concept
Friends now meet more often online than in person
The Dutch have a fondness for city breaks
Baby Boomers most enjoy tailored experiences
Baby Boomers plan to spend more time online
Personalisation
Verdify uses tech to personalise recipes matching lifestyle and diets
Dutch keen to cultivate an online persona
Tailor-made products and services are gaining traction
Premiumisation
Cloetta injects indulgence into liquorice with bite-sized liquorice chocolate treat
Consumers enjoy bespoke experiences but don’t want to stand out
Millennials are the most confident in their long-term investments
Consumers prioritise nutrition and quality
Pursuit of value
Albert Heijn expands low-priced private label offering
Dutch consumers are won over by private label and low-cost products
A high percentage of consumers are concerned about price rises
Dutch consumers have embraced the circular economy
Increasing savings is not likely for many Dutch consumers
Shopper reinvented
Aldi opens the Netherlands’ first checkout-free supermarket
Dutch consumers want curated experiences
Purchasing products online is becoming the standard in the Netherlands
Dutch less engaged with companies and brands online than their global counterparts
Gen Z far more engaged than other cohorts
Sustainable living
Meatable showcases its first cooked synthetic pork sausage
Dutch don’t feel as positive about their actions as the global average
Consumers embrace the circular economy
Dutch consumers have bigger focus on reducing meat consumption
Consumers are keen to make their voices heard
Refillable and reuseable packaging appeals more to Dutch consumers
Wellness
Danone launches first dairy plus plant-based proposition in the milk formula industry
Dutch lag behind their global counterparts in wellbeing activities
Dutch are keen on physical exercise to reduce stress
Leverage the power of megatrends to shape your strategy today
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
SPAR teams with Just Eat to offer customers speedy delivery
Millennials using more tech to make life easier
Consumers want to stay close to home
Shoppers want to see before they buy
Easy delivery drives demand for online shopping
Younger generations are too busy to cook
Digital living
Tikkie introduces new feature allowing groups to split bills
Gen Z make the greatest use of apps
Most consumers actively manage their data settings
Millennials most likely to value online anonymity
Consumer reviews hold the most sway for the Dutch
Consumers expect more activities to go online
Diversity and inclusion
Lalaland.ai creates “body-inclusive” avatars for fashion brands
Millennials are the most supportive of causes
Baby Boomers are most keen to help those in need
Most people are comfortable with expressing their identity
Gen Z are most likely to boycott brands or companies
Experience more
C&A stimulates the senses with immersive store concept
Friends now meet more often online than in person
The Dutch have a fondness for city breaks
Baby Boomers most enjoy tailored experiences
Baby Boomers plan to spend more time online
Personalisation
Verdify uses tech to personalise recipes matching lifestyle and diets
Dutch keen to cultivate an online persona
Tailor-made products and services are gaining traction
Premiumisation
Cloetta injects indulgence into liquorice with bite-sized liquorice chocolate treat
Consumers enjoy bespoke experiences but don’t want to stand out
Millennials are the most confident in their long-term investments
Consumers prioritise nutrition and quality
Pursuit of value
Albert Heijn expands low-priced private label offering
Dutch consumers are won over by private label and low-cost products
A high percentage of consumers are concerned about price rises
Dutch consumers have embraced the circular economy
Increasing savings is not likely for many Dutch consumers
Shopper reinvented
Aldi opens the Netherlands’ first checkout-free supermarket
Dutch consumers want curated experiences
Purchasing products online is becoming the standard in the Netherlands
Dutch less engaged with companies and brands online than their global counterparts
Gen Z far more engaged than other cohorts
Sustainable living
Meatable showcases its first cooked synthetic pork sausage
Dutch don’t feel as positive about their actions as the global average
Consumers embrace the circular economy
Dutch consumers have bigger focus on reducing meat consumption
Consumers are keen to make their voices heard
Refillable and reuseable packaging appeals more to Dutch consumers
Wellness
Danone launches first dairy plus plant-based proposition in the milk formula industry
Dutch lag behind their global counterparts in wellbeing activities
Dutch are keen on physical exercise to reduce stress
Leverage the power of megatrends to shape your strategy today
