Massmart Holdings Ltd in Retailing (Nigeria)

March 2015 | 4 pages | ID: MF4D16CB96AEN
Euromonitor International Ltd

Abstracts

Following the acquisition of the parent company of Massmart Holdings Ltd by Walmart Inc in 2011, the company’s strategy has become focused on a particular direction, which is increasing sales of grocery items as this is the best way to achieve strong volume sales. To that end, the company launched a new grocery retailers brand, Valumart, in 2014 with the aim of having seven stores in operation by the end of 2014, although at the time of writing this report, that ambition had not yet been...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Massmart Holdings Ltd: Key Facts
Summary 2 Massmart Holdings Ltd: Operational Indicators 2012-2014
Internet Strategy
Company Background
  Chart 1 Massmart Holdings Ltd: Valumart, Convenience Stores in Lagos
  Chart 2 Massmart Holdings Ltd: Game, Variety Stores in Lagos
Private Label
Competitive Positioning
Summary 3 Massmart Holdings Ltd: Competitive Position 2014