Massmart Holding Ltd in Retailing (Nigeria)

March 2014 | 3 pages | ID: MCF8F5DD1F6EN
Euromonitor International Ltd

Abstracts

Following on from the acquisition of the parent company of Massmart Holding Ltd by Walmart Inc in 2011, it is likely that Exclusive Stores will begin significant expansion in Nigeria. Having had only one Game store since it opened in 2005, the company added another in December 2011 and plans to open another in 2013. The company believes there is scope in Nigeria for around 10 to 20 Game stores in five or six key cities, although expansion has so far been slower than intended due to...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Massmart Holding Ltd: Key Facts
Summary 2 Massmart Holding Ltd: Operational Indicators 2011-2013
Internet Strategy
Company Background
  Chart 1 Massmart Holding Ltd: Game, Variety Stores in Lagos
Private Label
Competitive Positioning
Summary 3 Massmart Holding Ltd: Competitive Position 2013