Mary Kay Cosmetics de España SA in Retailing (Spain)

June 2014 | 4 pages | ID: M993F5EAE48EN
Euromonitor International Ltd

Abstracts

Mary Kay continued to grow during the recession. The company is following several strategies, which include: investment in new product development; new product offerings for different types of consumers depending on their age and/or budget; increasing its exposure and visibility to people in different ways; and increasing the quantity and quality of its team of sales persons, whom it calls beauty consultants.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Mary Kay Cosmetics de España SA: Key Facts
Summary 2 Mary Kay Cosmetics de España SA: Operational Indicators
Internet Strategy
Summary 3 Mary Kay Cosmetics de España SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Mary Kay Cosmetics de España SA: Private Label Portfolio
Competitive Positioning
Summary 5 Mary Kay Cosmetics de España SA: Competitive Position 2013