Mary Kay Cosmetics de España SA in Retailing (Spain)
Mary Kay continued to grow during the recession. The company is following several strategies, which include: investment in new product development; new product offerings for different types of consumers depending on their age and/or budget; increasing its exposure and visibility to people in different ways; and increasing the quantity and quality of its team of sales persons, whom it calls beauty consultants.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Mary Kay Cosmetics de España SA: Key Facts
Summary 2 Mary Kay Cosmetics de España SA: Operational Indicators
Internet Strategy
Summary 3 Mary Kay Cosmetics de España SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Mary Kay Cosmetics de España SA: Private Label Portfolio
Competitive Positioning
Summary 5 Mary Kay Cosmetics de España SA: Competitive Position 2013
Key Facts
Summary 1 Mary Kay Cosmetics de España SA: Key Facts
Summary 2 Mary Kay Cosmetics de España SA: Operational Indicators
Internet Strategy
Summary 3 Mary Kay Cosmetics de España SA: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Mary Kay Cosmetics de España SA: Private Label Portfolio
Competitive Positioning
Summary 5 Mary Kay Cosmetics de España SA: Competitive Position 2013