Lion Group, The in Retailing (Vietnam)

January 2017 | 2 pages | ID: LFB9340904BEN
Euromonitor International Ltd

Abstracts

In 2016, fierce competition forced The Lion Group to close its final department store in Hanoi, bringing an end to the presence of Parkson in the city, at one time a major focus for the expansion of the international retail brand. Instead, The Lion Group is set to focus on developing its outlets in Ho Chi Minh City. Moreover, The Lion Group is expected not only to promote long-term investment in developing premium department stores, but also to pay more attention to the environment and the susta...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Company Background
Digital Strategy
Competitive Positioning
  Summary 1 The Lion Group: Competitive Position 2016