Lidl Sverige KB in Retailing (Sweden)

March 2015 | 4 pages | ID: LF4067FFA15EN
Euromonitor International Ltd

Abstracts

As the leading discounter in Sweden, Lidl continues to focus on expanding by opening between 7 and 10 outlets each year until it reaches somewhat more than 200 outlets in total. The company has stated that its main growth constraint is the fact that Swedish consumers do not consider the product assortment large enough to have the store as their main grocery alternative. Efforts to change this perception are, according to Lidl, vital for continued future growth. Furthermore, a refurbishing...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Lidl Sverige KB: Key Facts
  Summary 2 Lidl Sverige KB: Operational Indicators
Internet Strategy
Company Background
  Chart 1 Lidl Sverige KB: Lidl, discounter in Stockholm
Private Label
  Summary 3 Lidl Sverige KB: Private Label Portfolio
Competitive Positioning
  Summary 4 Lidl Sverige KB: Competitive Position 2014