Lidl Supermercados SAU in Retailing (Spain)

March 2013 | 4 pages | ID: L1388089878EN
Euromonitor International Ltd

Abstracts

Much in line the strategy the company was developing towards the end of the review period, during the forecast period, Lidl Supermercados SA is set to focus its strategy on two pillars. The first of these pillars involves the expansion of the company’s discounters chain throughout Spanish territory, although it is likely that the company’s expansion plans will be enacted at a much slower pace than the expansion the company undertook during the first half of the review period. The second pillar...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Lidl Supermercados SA: Key Facts
Summary 2 Lidl Supermercados SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 3 Lidl Supermercados SA: Private Label Portfolio
Competitive Positioning
Summary 4 Lidl Supermercados SA: Competitive Position 2012