Lidl Suomi Ky in Retailing (Finland)

January 2017 | 3 pages | ID: LD775B8A180EN
Euromonitor International Ltd

Abstracts

Lidl Suomi is the only discounter operating in Finland. The company offers an extensive selection of private label products, but is also expected to continue catering to the tastes and preferences of local consumers by offering well-known domestic brands alongside its private label products. The player’s core strategy for the forecast period is to maintain, develop and expand its network of outlets in the country. According to a company statement in 2015, it has plans to open 40 outlets in the s...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Lidl Suomi Ky: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 2 Lidl Suomi Ky: Private Label Portfolio
Competitive Positioning
  Summary 3 Lidl Suomi Ky: Competitive Position 2016