Lidl Nederland GmbH in Retailing (Netherlands)

February 2015 | 3 pages | ID: L986E9B20FDEN
Euromonitor International Ltd

Abstracts

Lidl is working hard to extend its presence on the high street. Its number of outlets increased strongly towards 2014, with dozens of further sites identified as potential suitable locations in the Netherlands for Lidl to open a store during the forecast period. From 2014 onwards, Lidl is continuing its rebranding strategy, moving the company from a hard discounter towards a soft discounter by offering more fresh products and more added-value products, such as premium private label. This is...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Lidl Nederland GmbH: Key Facts
Summary 2 Lidl Nederland GmbH: Operational Indicators
Internet Strategy
Summary 3 Lidl Nederland GmbH: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Lidl Nederland GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Lidl Nederland GmbH: Competitive Position 2014