Lidl Hellas & Co EE in Retailing (Greece)

February 2015 | 3 pages | ID: L2C07291992EN
Euromonitor International Ltd

Abstracts

Network expansion is Lidl’s primary focus, with the company announcing an investment plan of €30 million, directed to new outlets and old outlet renewals in 2014/2015. In 2015 it also plans to expand the “bake-off” facilities for freshly produced bread and other bakery products, which were introduced in some of its outlets during 2014, to all its outlets.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Lidl Hellas & Co EE: Key Facts
Summary 2 Lidl Hellas & Co EE: Operational Indicators
Internet Strategy
Summary 3 Lidl Hellas & Co EE: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 Lidl Hellas & Co EE: Private Label Portfolio
Competitive Positioning
Summary 5 Lidl Hellas & Co EE: Competitive Position 2014