Lidl doo kd in Retailing (Slovenia)

January 2015 | 4 pages | ID: L99EF27B74FEN
Euromonitor International Ltd

Abstracts

Since its entrance into Slovenia in 2007, Lidl’s main focus has been to establish a strong outlet network across the country and since then it has been on the lookout for suitable locations to open new outlets and expanding the number of stores it operates in the country ever since. Nevertheless, Lidl’s strategy in terms of its product range has increased consistently over this period and Lidl has transformed itself from the archetypal hard discounter which sells mainly private label products...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Lidl doo kd: Key Facts
Summary 2 Lidl doo kd: Operational Indicators 2011-2013
Internet Strategy
Summary 3 Lidl doo kd: Share of Sales Generated by Internet Retailing 2011-2013
Company Background
  Chart 1 Lidl doo kd: Lidl, discounter in Ljubljana/
Private Label
Summary 4 Lidl doo kd: Private Label Portfolio
Competitive Positioning
Summary 5 Lidl doo kd: Competitive Position 2014