Lidl & Cia in Retailing (Portugal)

December 2016 | 3 pages | ID: LB40ACDAF03EN
Euromonitor International Ltd

Abstracts

After 21 years operating in Portugal, Lidl’s main strategy for the country is to convince Portuguese consumers that the brand is no longer purely a discount retailer. While at the beginning of operations Lidl outlets only sold private label products, the reality is changing as it adapts to Portugal. Nonetheless the low-price strategy is certain to remain Lidl’s focus. After a period of incisive expansion throughout the country, Lidl’s goal is likely to be investment in the continued refurbishmen...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
Private Label
  Summary 1 Lidl & Cia: Private Label Portfolio
Competitive Positioning
  Summary 2 Lidl & Cia: Competitive Position 2016