Lidl Bulgaria EOOD & Co KD in Retailing (Bulgaria)

January 2017 | 4 pages | ID: LF0A7A989E1EN
Euromonitor International Ltd

Abstracts

After forcing its principal competitor in its channel of the discounters, Penny Market, to withdraw from Bulgaria in 2015, Lidl is expected to continue with its aggressive expansion during the forecast period. Having a strong presence in Bulgaria’s cities and large towns, during the forecast period the company is expected to focus its attention on towns with populations lower than 70,000. At the same time, Lidl is expected to continue making the most of its competitive advantages and strong adve...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Lidl Bulgaria EOOD & Co KD: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 2 Lidl Bulgaria EOOD & Co KD: Private Label Portfolio
Competitive Positioning
  Summary 3 Lidl Bulgaria EOOD & Co KD: Competitive Position 2016