Lidl België GmbH & Co KG in Retailing (Belgium)

December 2016 | 3 pages | ID: L0DD2AD89E7EN
Euromonitor International Ltd

Abstracts

Lidl is currently focusing on changing its reputation as the archetypal hard discounter to become what it refers to as a ‘smart discounter’, in other words a discounter offering fresh products for the whole family. Because of its new positioning, the average size of Lidl stores is increasing, rising from 650 sq. m in 2005 to 830 sq. m in 2015. Lidl has publicly stated that its goal is to reach an average size of 1,500 sq. m per outlet. Lidl has opened nine outlets in 2016.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Lidl België GmbH & Co KG: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 2 Lidl België GmbH & Co KG: Private Label Portfolio
Competitive Positioning
  Summary 3 Lidl België GmbH & Co KG: Competitive Position 2016