Lidl Austria GmbH in Retailing (Austria)
By reorganising its product range and investing in the modernisation of its outlets, Lidl Austria has put itself in a good position to take on rival discounter Hofer and finally continue its expansion plans in order to fully benefit from the positive growth anticipated in discounters over the forecast period.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Company Background
Digital Strategy
Chart 1 Modern Grocery Retailers: Lidl, Discounters in Graz
Chart 2 Modern Grocery Retailers: Lidl interior, Discounters in Graz
Private Label
Summary 1 Lidl Austria GmbH: Private Label Portfolio
Competitive Positioning
Summary 2 Lidl Austria GmbH: Competitive Position 2015
Company Background
Digital Strategy
Chart 1 Modern Grocery Retailers: Lidl, Discounters in Graz
Chart 2 Modern Grocery Retailers: Lidl interior, Discounters in Graz
Private Label
Summary 1 Lidl Austria GmbH: Private Label Portfolio
Competitive Positioning
Summary 2 Lidl Austria GmbH: Competitive Position 2015