La Curacao SA in Retailing (Guatemala)

January 2015 | 2 pages | ID: L57EAB4921CEN
Euromonitor International Ltd

Abstracts

La Curacao SA is an electronics and appliance specialist retailer that has been present in Guatemala since 1945. It specialises in products for the home; from small appliances like blenders to large appliances like refrigerators. The company constantly renews itself to reach a wider customer base. La Curacao uses credit to make products more affordable for its customers, has extended customer services and constantly invests in strong advertising and promotional campaigns to grow its presence in.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 La Curacao SA: Key Facts
Summary 2 La Curacao SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 La Curacao SA: Competitive Position 2014