Kroger Co in Retailing (USA)
Kroger is the biggest supermarket chain in the US, continuing to lead the channel in 2016 both in terms of retail value sales and outlet numbers. The company is seeking continued growth through acquisition, an increased online presence, and better product variety and value through the offer of private label products. The company purchased Harris Teeter in 2013, which helped it to gain a strong foothold in the fast growing South Atlantic region, and acquired Roundy’s in late 2015, expanding its r...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Company Background
Digital Strategy
Summary 1 Kroger Co: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Kroger Co: Private Label Portfolio
Competitive Positioning
Summary 3 Kroger Co: Competitive Position 2016
Company Background
Digital Strategy
Summary 1 Kroger Co: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 2 Kroger Co: Private Label Portfolio
Competitive Positioning
Summary 3 Kroger Co: Competitive Position 2016