Kroger Co in Retailing (USA)

February 2017 | 5 pages | ID: K068217F322EN
Euromonitor International Ltd

Abstracts

Kroger is the biggest supermarket chain in the US, continuing to lead the channel in 2016 both in terms of retail value sales and outlet numbers. The company is seeking continued growth through acquisition, an increased online presence, and better product variety and value through the offer of private label products. The company purchased Harris Teeter in 2013, which helped it to gain a strong foothold in the fast growing South Atlantic region, and acquired Roundy’s in late 2015, expanding its r...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Kroger Co: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 2 Kroger Co: Private Label Portfolio
Competitive Positioning
  Summary 3 Kroger Co: Competitive Position 2016