K&K Electronics EAD in Retailing (Bulgaria)

May 2013 | 4 pages | ID: K40B265FD6BEN
Euromonitor International Ltd

Abstracts

K&K Electronics operates the Technomarket outlet chain. It is the most successful retailer not only in Bulgaria, but also in the Balkans, and is continuously expanding. It has also expanded into other categories than pure durable goods – the company also operates the brands Technomarket @Home and Public, which are home accessories and “infotainment” outlets, respectively.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 K&K Electronics EAD: Key Facts
Internet Strategy
Company Background
  Chart 1 K&K Electronics EAD: TechnoMarket in Sofia
Private Label
Summary 2 K&K Electronics EAD: Private Label Portfolio
Competitive Positioning
Summary 3 K&K Electronics EAD: Competitive Position 2012