Ketal SA in Retailing (Bolivia)

January 2016 | 2 pages | ID: K6DDF0347C1EN
Euromonitor International Ltd

Abstracts

Ketal SA aims to continue to expand in supermarkets. The company is successfully positioned in La Paz and opened its first outlet in the city of El Alto in 2014. The company’s expansion through non-grocery specialists included a franchise of the Chilean brand Casa & Ideas (homewares and home furnishings stores). It already positioned this brand in Cochabamba and Santa Cruz.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
Private Label
Summary 1 Ketal SA: Private Label Portfolio
Competitive Positioning
Summary 2 Ketal SA: Competitive Position 2015