Kaufland Romania SCS in Retailing (Romania)

January 2017 | 3 pages | ID: K361FEF798EEN
Euromonitor International Ltd

Abstracts

As the leader in retailing in Romania in 2016, Kaufland Romania is expected to continue to expand in the forecast period, with a focus on cities with more than 30,000 inhabitants. The company has made the first steps towards opening smaller format stores, which represents expansion with lower investment and can cover smaller cities. This smaller format will enable Kaufland to also become an important competitor in supermarkets. The company will continue to focus on offering the lowest possible p...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Kaufland Romania SCS: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
  Summary 2 Kaufland Romania SCS: Private Label Portfolio
Competitive Positioning
  Summary 3 Kaufland Romania SCS: Competitive Position 2015