Kaufland Ceska Republika vos in Retailing (Czech Republic)

January 2016 | 4 pages | ID: K1F484CFA8EEN
Euromonitor International Ltd

Abstracts

Kaufland Ceska Republika aims to retain its leading position in hypermarkets and slowly expand its network of outlets if good locations can be found. Its key strategy for attracting consumers will continue to be advertising in both the local and national media. Existing outlets are also being refurbished to meet the changing demands of consumers.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Kaufland Ceska Republika vos: Share of Sales Generated by Internet Retailing 2013-2015
  Chart 1 Kaufland Ceska Republika vos: Kaufland, Exterior, Hypermarket in Hradec Kralove
  Chart 2 Kaufland Ceska Republika vos: Kaufland, Interior, Hypermarket in Hradec Kralove
Private Label
  Summary 2 Kaufland Ceska Republika vos: Private Label Portfolio
Competitive Positioning
  Summary 3 Kaufland Ceska Republika vos: Competitive Position 2015