Jumia Kenya in Retailing (Kenya)

January 2016 | 2 pages | ID: J26DB212AD1EN
Euromonitor International Ltd

Abstracts

Jumia is positioning itself to be a launch pad for international brands entering Kenya through strategic partnerships, as well as growing its operations nationwide with the aim of becoming the leading internet retailer in Kenya. To achieve this, it is engaging in consumer education and active marketing.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Company Background
Digital Strategy
  Summary 1 Jumia: Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
  Summary 2 Jumia: Competitive Position 2015