Jumia Kenya in Retailing (Kenya)
Jumia is positioning itself to be a launch pad for international brands entering Kenya through strategic partnerships, as well as growing its operations nationwide with the aim of becoming the leading internet retailer in Kenya. To achieve this, it is engaging in consumer education and active marketing.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Company Background
Digital Strategy
Summary 1 Jumia: Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
Summary 2 Jumia: Competitive Position 2015
Company Background
Digital Strategy
Summary 1 Jumia: Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
Summary 2 Jumia: Competitive Position 2015