JC Penney Co Inc in Retailing (USA)

April 2013 | 5 pages | ID: J4A42D1740EEN
Euromonitor International Ltd

Abstracts

After years of struggling sales, department store retailer JC Penney appointed Ron Johnson as its CEO in 2011, ushering in a new period of dramatic changes. With new management, a new logo, new spokesperson, new pricing strategies, and innovative store redesign planned, the company has ambitious goals to transform the department store shopping experience and reinvigorate this aged brand. However, with dismal results in 2012, the company may have to shift strategies again to lure back consumers...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

JC PENNEY CO INC IN RETAILING (USA)
Euromonitor International
April 2013

Strategic Direction
Key Facts
Summary 1 JC Penney Co Inc: Key Facts
Summary 2 JC Penney Co Inc: Operational Indicators
Internet Strategy
Summary 3 JC Penney Co Inc: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 4 JC Penney Co Inc: Private Label Portfolio
Competitive Positioning
Summary 5 JC Penney Co Inc: Competitive Position 2012