Japan’s Top 100 Markets: Now to 2025
There are nearly 800 cities in Japan within some 1,740 municipalities. Sifting through all these to find the best markets for your consumer product, brand, store, app, financial or other service is a huge and complex task. Japan’s Top 100 Con- sumer Markets saves you the trouble. JapanConsuming has pulled together all the key datasets that impact consumption and consumer behaviour, analysed them, applied proprietary algorithms, and established which are the top 100 markets by consumer power – with additional data on the 23 Tokyo wards. With Japan’s Top 100 Consumer Markets you can quickly work out where the opportunities are, and what level of investment is optimal, creating huge savings in time and money. This is the first ever report of its kind, giving you a major advantage over competitors.
KEY QUESTIONS ANSWERED
Japan is a million piece puzzle, how can I work out which are the key markets?
Japan’s Top 100 Consumer Markets provides a Consumer Power Ranking based on detailed research into 770 cities in Japan using 120 different sources and over 10,000 data points. It covers:
What will be the key markets in the next 10-30 years?
Japan’s Top 100 Consumer Markets uses government and in- stitutional forecasting data as well as statistics on migration, birth rates and investment flows as part of its calculation of the top 100 markets now and in the future. Population fore- casts to 2025 and 2040 are also provided to help you plan for the long-term.
Where are the highest earners and savers?
Japan’s Top 100 Consumer Markets includes average incomes and savings levels for each market plus a top 100 ranking.
Overviews of each format, covering background, ownership, operations, characteristics.
What are the key markets for consumer spending?
Japan’s Top 100 Consumer Markets includes:
Japan’s Top 100 Consumer Markets includes rankings on all key retail datasets including sales, space, densities, large stores, shopping centres and store numbers. Each market profile has full data on all retail activity.
What retail facilities are there and where?
Included are complete lists of every shopping centre and department store in each of the top 100 markets.
Explain the market and its huge potential to head offices, investors and clients using graphical summaries, rankings and analysis
Know Your Market in Japan
The key markets in the next 10-30 years
Japan’s population is polarising as it shrinks, concentrating in cities where the best prospects and services are. Virtuous circles of more people, more businesses, more taxes, more services are encouraging even more migration to key cities like Kashiwa, Tsukuba and Hiroshima. while others lose out. Japan’s Top 100 Consumer Markets identifies which markets to invest in.
Retail investment is following migration
Developers are watching migration trends and investment in businesses and real estate and following them with shopping centres and other retail facilities. Other markets are not only seeing little investment but existing stock is decaying and there are some cities to be avoided. The top 100 markets are relatively well positioned, but there is risk of serious decline in the regions even so.
High retail sales per capita in smaller cities
The dynamism of some smaller local retail hubs can best be seen in retail sales per store, per capita and sales densities. Other cities show surprisingly high sales per capita despite relatively low density of retail space, suggesting ample opportunity for new retail expansion. This is a factor that all the big domestic retail companies are fully aware of. They are already avoiding investment where retail density is higher than optimum for the population.
The highest sales are not always in markets with the biggest populations
The volume of retail sales tends to follow population levels but there are exceptions. Kanazawa is only 35th in population but 25th in retail sales and other cities like Okayama, Sendai, Hiroshima and Machida have similarly high retail sales compared to populations.
The highest average incomes are not in Tokyo
The highest incomes are found in cities that combine strong local businesses, commuters to major conurbations, and strong public administrations. There are also clear differences in some regions especially Tohoku and Chugoku.
Where the most spending is by category
Some of the larger, high density satellite cities around the big urban centres not only have the highest aver- age savings in Japan but also the highest expenditure, all while having some of the younger populations.
The biggest spenders
Apart from Tokyo, in general the highest expenditure is not seen in regional capitals. Commuter towns have bigger spending budgets than people living in the higher cost urban centres.
Land values polarising as migration flows towards the larger cities
Almost all Japanese cities have seen significant falls in land values in the last two decades. Some cities have seen prices decline by more than 50% and only a few cities saw net gains, but values are stabilising in the key regional hubs. The few cities with positive population growth forecasts to 2040 tend to hold up better.
Who is the report for?
KEY QUESTIONS ANSWERED
Japan is a million piece puzzle, how can I work out which are the key markets?
Japan’s Top 100 Consumer Markets provides a Consumer Power Ranking based on detailed research into 770 cities in Japan using 120 different sources and over 10,000 data points. It covers:
- population now and future to 2040
- land values
- businesses and labour force
- consumer incomes
- savings and expenditure across all categories
- retail sales & store numbers
- restaurants, prices and many more categories.
What will be the key markets in the next 10-30 years?
Japan’s Top 100 Consumer Markets uses government and in- stitutional forecasting data as well as statistics on migration, birth rates and investment flows as part of its calculation of the top 100 markets now and in the future. Population fore- casts to 2025 and 2040 are also provided to help you plan for the long-term.
Where are the highest earners and savers?
Japan’s Top 100 Consumer Markets includes average incomes and savings levels for each market plus a top 100 ranking.
Overviews of each format, covering background, ownership, operations, characteristics.
What are the key markets for consumer spending?
Japan’s Top 100 Consumer Markets includes:
- Top 100 rankings for all the main expenditure categories including Food, Apparel, Homeware, Household, Communications, Transport, Medical, Education, and Utilities, to help you quickly see where the top markets are for your product.
- Profiles and detailed data on each of the top 100.
- Expenditure by category by city to get clear overviews.
Japan’s Top 100 Consumer Markets includes rankings on all key retail datasets including sales, space, densities, large stores, shopping centres and store numbers. Each market profile has full data on all retail activity.
What retail facilities are there and where?
Included are complete lists of every shopping centre and department store in each of the top 100 markets.
Explain the market and its huge potential to head offices, investors and clients using graphical summaries, rankings and analysis
Know Your Market in Japan
The key markets in the next 10-30 years
Japan’s population is polarising as it shrinks, concentrating in cities where the best prospects and services are. Virtuous circles of more people, more businesses, more taxes, more services are encouraging even more migration to key cities like Kashiwa, Tsukuba and Hiroshima. while others lose out. Japan’s Top 100 Consumer Markets identifies which markets to invest in.
Retail investment is following migration
Developers are watching migration trends and investment in businesses and real estate and following them with shopping centres and other retail facilities. Other markets are not only seeing little investment but existing stock is decaying and there are some cities to be avoided. The top 100 markets are relatively well positioned, but there is risk of serious decline in the regions even so.
High retail sales per capita in smaller cities
The dynamism of some smaller local retail hubs can best be seen in retail sales per store, per capita and sales densities. Other cities show surprisingly high sales per capita despite relatively low density of retail space, suggesting ample opportunity for new retail expansion. This is a factor that all the big domestic retail companies are fully aware of. They are already avoiding investment where retail density is higher than optimum for the population.
The highest sales are not always in markets with the biggest populations
The volume of retail sales tends to follow population levels but there are exceptions. Kanazawa is only 35th in population but 25th in retail sales and other cities like Okayama, Sendai, Hiroshima and Machida have similarly high retail sales compared to populations.
The highest average incomes are not in Tokyo
The highest incomes are found in cities that combine strong local businesses, commuters to major conurbations, and strong public administrations. There are also clear differences in some regions especially Tohoku and Chugoku.
Where the most spending is by category
- Selling apparel? The biggest consumers of fashion and apparel are not in central Tokyo but generally in satellite cities, often with younger households, but usually in easy commuting and shopping distance to the big centres.
- Food? Food is a more robust spending category than apparel, but tastes and spending volume varies across the country, with, again, higher income satellite cities spending more. Southern markets, where there is better access to lower priced food, see relatively less spending.
- If you are selling mobile services and apps, areas with long commutes are the key markets.
Some of the larger, high density satellite cities around the big urban centres not only have the highest aver- age savings in Japan but also the highest expenditure, all while having some of the younger populations.
The biggest spenders
Apart from Tokyo, in general the highest expenditure is not seen in regional capitals. Commuter towns have bigger spending budgets than people living in the higher cost urban centres.
Land values polarising as migration flows towards the larger cities
Almost all Japanese cities have seen significant falls in land values in the last two decades. Some cities have seen prices decline by more than 50% and only a few cities saw net gains, but values are stabilising in the key regional hubs. The few cities with positive population growth forecasts to 2040 tend to hold up better.
Who is the report for?
- Anyone selling consumer products in Japan
- Anyone selling services to consumers including financial, mobile, software etc.
- Retailers, real estate businesses
- Advertising and marketing firms
- Consultants, Export Agencies, Legal Firms and other service providers involved in Japanese consumer markets
BACKGROUND ON CONSUMER MARKETS
Trends in Consumer Markets to 2020
Geography
Climate
Transport and Infrastructure
Demographic profile & trends
Japanese Economy and Global Role
Distribution system overview
Retailing
Key Findings & Trends
City Comparisons
Trends by Region
The Top 100 Markets: Ranks by Category
Overall Ranking by Consumer Power
Population Rankings
Ranking by Population
Ranking by Population Under
Ranking by Single Households
Ranking by Households with Members over
Ranking by Future Population Change 2025
Income, Savings & Expenditure
Ranking by Monthly Income
Ranking by Savings
Ranking by Monthly Expenditure
Ranking by Expenditure: Household
Ranking by Expenditure: Food
Ranking by Expenditure: Apparel
Retail Rankings
Ranking by Retail Sales
Ranking by Retail Sales per Store
Ranking by Retail Sales per Capita
Ranking by Large Store Retail Sales
Ranking by Retail Sales Space
Ranking by Retail Store Numbers
Ranking by Retail Sales Density
Ranking by Food Retail Sales
Ranking by Apparel Retail Sales
The Top 100 Markets Geographically
Top 100 by Population
Land Value Change, 2002-12
Top 100 by Change in Future Population
Average Monthly Income
Average Savings
Average Monthly Expenditure
Average Monthly Food Expenditure
Average Monthly Apparel Expenditure
Retail Sales
Large Store Retail Sales Space
Retail Sales Per Person
Shopping Centre Space
Top 100 Markets: Profiles & Data
HOKKAIDO
Tohoku
Kanto
Chubu
Kinki
Chugoku
Kyushu & Okinawa
Tokyo & the 23 Wards
Full listing of Shopping Centres and Depart- ment Stores in Each City
Comparing the Prefectures
Population Density by Total and Inhabitable Area
Population by Age Group
Households and Ave. Number of People
per Household
Daytime Population Change
Value of Land and Percentage Change 2002-12
Future Population Change Relative
National Average
Savings per Household, Total and Relative to Japan
Income Disparity
Average Monthly Spending as Percentage of Income
Average Monthly Expenditure and Income
Average Monthly Expenditure: Household
Average Monthly Expenditure: Housing and Food
Ave. Monthly Expenditure: Education
and Transport/Communications
Average Monthly Expenditure: Medical and Apparel
Average Monthly Expenditure:
Culture & Recreation and Other
Retail Stores and Sales Per Store
Retail Sales & Sales per Store
Retail Space and Average Sales Density
Sources and Glossary
Sources and Definitions for this Report
Consumer Power Ranking
Regions, Prefectures and Cities
Glossary
Abbreviations
Trends in Consumer Markets to 2020
Geography
Climate
Transport and Infrastructure
Demographic profile & trends
Japanese Economy and Global Role
Distribution system overview
Retailing
Key Findings & Trends
City Comparisons
Trends by Region
The Top 100 Markets: Ranks by Category
Overall Ranking by Consumer Power
Population Rankings
Ranking by Population
Ranking by Population Under
Ranking by Single Households
Ranking by Households with Members over
Ranking by Future Population Change 2025
Income, Savings & Expenditure
Ranking by Monthly Income
Ranking by Savings
Ranking by Monthly Expenditure
Ranking by Expenditure: Household
Ranking by Expenditure: Food
Ranking by Expenditure: Apparel
Retail Rankings
Ranking by Retail Sales
Ranking by Retail Sales per Store
Ranking by Retail Sales per Capita
Ranking by Large Store Retail Sales
Ranking by Retail Sales Space
Ranking by Retail Store Numbers
Ranking by Retail Sales Density
Ranking by Food Retail Sales
Ranking by Apparel Retail Sales
The Top 100 Markets Geographically
Top 100 by Population
Land Value Change, 2002-12
Top 100 by Change in Future Population
Average Monthly Income
Average Savings
Average Monthly Expenditure
Average Monthly Food Expenditure
Average Monthly Apparel Expenditure
Retail Sales
Large Store Retail Sales Space
Retail Sales Per Person
Shopping Centre Space
Top 100 Markets: Profiles & Data
HOKKAIDO
Tohoku
Kanto
Chubu
Kinki
Chugoku
Kyushu & Okinawa
Tokyo & the 23 Wards
Full listing of Shopping Centres and Depart- ment Stores in Each City
Comparing the Prefectures
Population Density by Total and Inhabitable Area
Population by Age Group
Households and Ave. Number of People
per Household
Daytime Population Change
Value of Land and Percentage Change 2002-12
Future Population Change Relative
National Average
Savings per Household, Total and Relative to Japan
Income Disparity
Average Monthly Spending as Percentage of Income
Average Monthly Expenditure and Income
Average Monthly Expenditure: Household
Average Monthly Expenditure: Housing and Food
Ave. Monthly Expenditure: Education
and Transport/Communications
Average Monthly Expenditure: Medical and Apparel
Average Monthly Expenditure:
Culture & Recreation and Other
Retail Stores and Sales Per Store
Retail Sales & Sales per Store
Retail Space and Average Sales Density
Sources and Glossary
Sources and Definitions for this Report
Consumer Power Ranking
Regions, Prefectures and Cities
Glossary
Abbreviations
