Internet Retailing in Kenya

March 2019 | 27 pages | ID: IF1AFFA1CC6EN
Euromonitor International Ltd

Abstracts

Jumia remained the leading internet retailing platform in 2018 thanks to its longstanding presence in the Kenyan market as well as streamlined operational model. Over the years, consumers have thus learnt to trust the platform and view it as offering good value for money. Furthermore, Jumia has diversified its offering by adding new products and services to its range, such as travel deals, houses, jobs and cars.

Euromonitor International's Internet Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Prospects
Jumia Remains the Leading Internet Retailing Platform
Further Strong Potential for E-commerce in Kenya
Internet Retailing Set To Be Further Driven by Well-connected Young Urban Consumers
Competitive Landscape
Local Retailers Get Together To Offer Consumers Greater Value
Supermarkets Expected To Provide Stiff Competition
Olx Closes Its Kenyan Operations
Channel Data
  Table 1 Internet Retailing by Category: Value 2013-2018
  Table 2 Internet Retailing by Category: % Value Growth 2013-2018
  Table 3 Internet Retailing GBO Company Shares: % Value 2014-2018
  Table 4 Internet Retailing GBN Brand Shares: % Value 2015-2018
  Table 5 Internet Retailing Forecasts by Category: Value 2018-2023
  Table 6 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Executive Summary
Retailing in Kenya Continues To Grow
Informal Sales Remain Significant in Kenya
Cash-strapped Nakumatt Goes Into Administration While Uchumi Closes Stores
International Players Pose Stiff Competition To Local Retailers in 2018
Moderate Growth Expected Over the Forecast Period
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
  Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
  Table 9 Sales in Store-Based Retailing by Channel: Value 2013-2018
  Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  Table 11 Store-Based Retailing Outlets by Channel: Units 2013-2018
  Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018
  Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
  Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
  Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
  Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
  Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
  Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
  Table 21 Retailing GBO Company Shares: % Value 2014-2018
  Table 22 Retailing GBN Brand Shares: % Value 2015-2018
  Table 23 Store-based Retailing GBO Company Shares: % Value 2014-2018
  Table 24 Store-based Retailing GBN Brand Shares: % Value 2015-2018
  Table 25 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
  Table 26 Non-Store Retailing GBO Company Shares: % Value 2014-2018
  Table 27 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
  Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
  Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
  Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
  Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
  Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
  Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
  Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
  Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
  Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
  Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
  Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
  Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
  Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
  Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
  Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
  Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
  Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
  Summary 2 Research Sources