Internet Retailing in Ecuador

February 2019 | 29 pages | ID: IF042C2C0CFEN
Euromonitor International Ltd

Abstracts

Ecuador is part of the new dynamic to make online purchases and electronic commerce is adding more 'e-shoppers' within the Ecuadorian population. There are different reasons why online commerce has grown, but perhaps the main driver is the increasing penetration of the internet. According to the National Institute of Statistics and Census (INEC), 5 out of 10 Ecuadorians access the internet today, with a stronger increasing pace during the last two years of the review period. Social networks also...

Euromonitor International's Internet Retailing in Ecuador report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Internet Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Prospects
E-shoppers Increasing at Sustained Pace in Ecuador
Internet Retailing Yet To Develop Amongst Grocery Categories
Main Prospects for Growth Include Electronics and Apparel
Competitive Landscape
Internet Retailing Sales Concentrated Amongst Mid-high and High-income Groups
Increased Convenience and Low Prices Boost E-commerce Presence
Linio Changes Strategy To Improve Operations in Ecuador
Channel Data
  Table 1 Internet Retailing by Category: Value 2013-2018
  Table 2 Internet Retailing by Category: % Value Growth 2013-2018
  Table 3 Internet Retailing GBO Company Shares: % Value 2014-2018
  Table 4 Internet Retailing GBN Brand Shares: % Value 2015-2018
  Table 5 Internet Retailing Forecasts by Category: Value 2018-2023
  Table 6 Internet Retailing Forecasts by Category: % Value Growth 2018-2023
Executive Summary
Retailers Are Recovering Sales After 2016 Economic Downfall
Store-based Retailing Captures Most of the Retailing Sales
Online Purchases Increase at Sustained Pace in Ecuador
Sales and Promotions Continue To Be Commonly Used To Increase Volume Sales
Digital Media Improving Retailers' Product Promotion
Operating Environment
Informal Retailing
Opening Hours
  Summary 1 Standard Opening Hours by Channel Type
Physical Retail Landscape
Cash and Carry
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
  Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
  Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
  Table 9 Sales in Store-Based Retailing by Channel: Value 2013-2018
  Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2013-2018
  Table 11 Store-Based Retailing Outlets by Channel: Units 2013-2018
  Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2013-2018
  Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018
  Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
  Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
  Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
  Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
  Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
  Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
  Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
  Table 21 Retailing GBO Company Shares: % Value 2014-2018
  Table 22 Retailing GBN Brand Shares: % Value 2015-2018
  Table 23 Store-based Retailing GBO Company Shares: % Value 2014-2018
  Table 24 Store-based Retailing GBN Brand Shares: % Value 2015-2018
  Table 25 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
  Table 26 Non-Store Retailing GBO Company Shares: % Value 2014-2018
  Table 27 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
  Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
  Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
  Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
  Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
  Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
  Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
  Table 34 Forecast Sales in Store-Based Retailing by Channel: Value 2018-2023
  Table 35 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2018-2023
  Table 36 Forecast Store-Based Retailing Outlets by Channel: Units 2018-2023
  Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
  Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
  Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
  Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
  Table 41 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
  Table 42 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
  Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
  Table 44 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
  Table 45 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Definitions
Sources
  Summary 2 Research Sources