IKEA Suomi Oy in Retailing (Finland)

March 2013 | 3 pages | ID: I01FDD12B66EN
Euromonitor International Ltd

Abstracts

IKEA Suomi Oy is striving to become the leader in furniture and homewares stores in Finland by offering attractive and affordable designs. The company also runs an online store in order to reach a wider consumer base. In May 2010, the company opened a new outlet in Tampere, its biggest in Finland, with 35,000 sq m of selling space and around 8,500 products. The company planned to expand to Kuopio in 2012.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retailing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 IKEA Suomi Oy: Key Facts
Summary 2 IKEA Suomi Oy: Operational Indicators
Internet Strategy
Summary 3 IKEA Suomi Oy: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 IKEA Suomi Oy: Competitive Position 2012